More articles about: Pepsi 349

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Rage, Riots, and Death: Looking Back at the Pepsi 349 Debacle

Here’s how a seemingly bright marketing strategy went very, very wrong.

Mention the numbers 349 to anyone who was alive or came of age in the early 1990s and, chances are, they instantly know what you're talking about. Probably the worst marketing disaster for a private company in the country's history ...

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