More articles about: Swatch

 
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Swatch international vice president and COO Gonzalo De Cevallos talks collabs, streetwear, and relevance.
For 36 years, Swatch has remained on top of its game and continues to show no signs of slowing down. To prove this, the brand launched two new collections to much excitement: the Big Bold Collection and a collaboration with BAPE. Both ...
 
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The new Sistem51 Blue Edition is more than just good looks.
Swatch is the great equalizer of the watch world. No matter whether you're a seasoned collector with money to burn or young watch fan just starting out, the brand's mix of horological know-how and stylish design holds an undeniable appeal. That's why, ...
 
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Because you can never have too many tickers in your collection.
Every man—no matter how simple or powerful—has exactly 24 hours in every day of his life, but how many have a face to wear on their wrist for each hour? Are there actually 24 watches that are worth wearing in this world? ...