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What took them so long?
Tag Heuer has announced a new partnership with Porsche. The links between luxury wristwatches and luxury cars are well-established, so it's somewhat surprising that a deal like this didn't already exist. Well, it does now.Given the aspirational appeal and popularity of both these ...
 
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A new Tag Heuer x Bamford Watch Department collab.
Tag Heuer, the luxury Swiss watch brand, has announced a collaboration with Bamford Watch Department, the British watch customizers.The watch, a new Aquaracer, is limited to a run of 1,500 and features a matt titanium case with a black dial and punchy ...
 
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Come December, bidding begins on two iconic watch styles from two equally iconic Hollywood legends.
Forget separating the artist from his art. For a certain type of collector, it's all about separating the artist from his...watch. Diehard watch enthusiasts are as enthralled with proximity to celebrity as the rest of us. An association with a big-name star ...
 
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The storied marque releases three new Monaco models.
One of Tag Heuer's most famous watches was, actually, out of circulation for around 20 years. You couldn't even buy a brand new one. But ever since the 1998 reintroduction of the Monaco—a watch synonymous with the late (and still reigning) king of all ...
 
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An early motorsport chronograph rides again.
When Guy Bove, product director at Tag Heuer, came to mark the brand’s 160th anniversary with special editions of its Carrera watch, he wanted to achieve a couple of things. “We’ve got two different messages,” he says. “First of all, a wake-up call ...
 
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The 'Indy 500' edition of the brand's Formula 1 timepiece debuts this week.
Tag Heuer has been making watches for 160 years, and busily splitting seconds into ever smaller fractions for almost the entire time. But that move gained momentum at the dawn of the automotive age, when the chronograph evolved into a vital wrist ...
 
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The chronograph offers utility, good looks, and high-precision timekeeping.
Autavia, which takes its name from the combination of automobile and aviation, was a dashboard instrument used in racing cars and aircraft from 1933 to 1957. When its production stopped, Tag Heuer CEO Jack Heuer took the name for his chronograph watch, ...
 
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The third-generation Connected watch helps you navigate your way to the 18th hole—and beyond.
You could write what I know about golf on a golf ball. I only recently found out, for instance, that actually Titleist is not in fact pronounced “Tit-Leist.” Who knew? I do know, however, that the latest iteration of Tag Heuer’s Connected ...
 
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A sought-after Carrera gets a re-edition
The Carrera Panamericana was said to be the world’s most treacherous car race. Running border-to-border on open roads in Mexico for five years from 1950 to 1954, it claimed the lives of 27 people, three drivers and a spectator in its first ...
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