Pursuits

We've Been Pronouncing IKEA Wrong This Entire Time

Here's what you need to know about the opening of the first IKEA store in the Philippines.
IMAGE NICOLE LIMOS MORALES
Comments

Since the announcement of its pending opening in 2020, IKEA has been generating a lot of buzz. In an official press conference earlier today, November 20, we learned more about the first IKEA store in the Philippines, among other useful details.

Apparently, we’ve been pronouncing IKEA wrong all this time. It’s not eye-kee-yah; it’s ee-keh-yah, as demonstrated by Swedish ambassador to the Philippines Harald Fries and IKEA Philippines market development manager Georg Platzer in the video below:

 

So there you have it. Ee-keh-yah.

The first store will open within the Mall of Asia complex, situated between the SMX Convention Center and SM Mall of Asia. As with other IKEA branches, it will consist of a showroom, a restaurant, and a shopping space, among others. The five-storey Philippine branch is gearing up to be the largest IKEA store in the world, with two floors of shopping space and an inventory of 9,000 items.

ADVERTISEMENT - CONTINUE READING BELOW


Hans Sy at the media launch of IKEA Philippines

Comments
View More Articles About:
Recommended Videos
About The Author
Hannah Lazatin
View Other Articles From Hannah
Comments
Latest Feed
 
Share
Daang Dokyu is the largest documentary film festival to be organized in the country.
 
Share
From classic maritime sweaters and sportswear to smart tailoring cast in a spectrum of breezy hues.
 
Share
His death birthed the Yamashita standard, or what many simply call command responsibility.
 
Share
Squirrel sightings were first reported in 2007.
 
Share
The Department of Tourism counted around 8.26 million arrivals in total.
 
Share
KFC Philippines will manage all daily operations of franchised units.
 
Share
The Filipino singer is taking the internet by storm.
 
Share
There is every reason to be anxious about your financial security when you don’t have control of your personal finances.
 
Share
Often untold but never forgotten, the Wha Chi battalion fought alongside Filipino soldiers in the fight against the Japanese.
Load More Articles
Connect With Us