The future of food is in the hands of the smartphone-obsessed, vocal, and intelligent millennials. The scrutinized generation is rapidly altering the food industry—from its health-conscious eating habits to its developed taste for obscure international snacks.
In the fourth edition of Future of Food, Hong Kong-based agency CatchOn examines the latest food trends driven by the millennial generation and where dining is headed.
With permission, we publish the agency's full study here, illustrated by Filipino graphic designer Dan Matutina.
Everyone’s a critic these days, and the millennial diner might be the greatest one of all. Armed with a smartphone and the ability to navigate through the deluge of fast information, the hyper-aware millennial is quick to say what he likes and dislikes, ushering a new breed of food writers. Apart from this, the youngsters will dig up any obscure establishment, ingredient, or hidden outpost and bring it to light.