Rare, Noble Platinum May Just Be the Key to Eternal Youth
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Platinum.
A most precious metal.
It comes from a faraway corner of the universe and was brought to earth by a meteor shower 3.5 billion years ago.
Intrigued by this rare, noble metal, scientists at La Prairie have been working with the dense, malleable element in their study of ageless beauty.
Haute-Rejuvenation is the essence of the Platinum Rare Collection, inspired by La Prairie’s history. Dr. Paul Niehans developed his Cellular Therapy at the Clinique La Prairie in Montreux, Switzerland, more than 80 years ago and it continues to be the foundation of La Prairie’s continued research.
Haute-Rejuvenation now offers La Prairie’s most potent formulation in the Platinum Rare Collection. It's inspired by Dr. Niehans Cellular Therapy, enhanced by the Exclusive Cellular Complex, and enriched with pure platinum.
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With this luxurious line, the skin’s texture is refined, wrinkles appear smoothed, moisture levels are augmented, and skin tone appears more even. Firmness and elasticity are supported, a natural glow is enhanced, and volume is restored. A total rejuvenation reversing the signs of aging,
Pure magic.
The Ritual
At the start of a new day, a few drops of Platinum Rare Cellular Life-Lotion detoxify, renew, and reset skin.
During the day, Platinum Rare Haute-Rejuvenation Elixir leaves the skin feeling restored, smooth, and tightened.
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Before bedtime, a drop of Platinum Rare Cellular Night Elixir hints at supple skin by morning.
The Platinum Rare Haute-Rejuvenation Eye Elixir helps lessen the appearance of wrinkles, visibly lifts and firms, and brightens the feeling of puffiness under the eyes.
The Platinum Rare Haute-Rejuvenation Eye Cream lifts and brightens, diminishing the appearance of lines and the appearance of dark circles.
To complete the ritual, the Platinum Rare Haute-Rejuvenation Cream combats all visible signs of aging.
Voila.
