Cars

Toyota Has Brought Back the Lite Ace. Here's What You Need to Know

The price is lite.
IMAGE TOYOTA
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When Toyota Motors Philippines (TMP) teased the public about the comeback launch of the Toyota Lite Ace nameplate, everyone was expecting the ubiquitous and popular van of the ‘90s to come back as a passenger van. But the iconic nameplate was reintroduced to the local market as a Light Commercial Vehicle (LCV), stepping back in as a reliable partner for Filipino business owners and entrepreneurs. 

The all-new Lite Ace was officially unveiled at Farmers Plaza in Araneta City, Quezon City. The choice of venue was symbolic as well as strategic. It is one of the busiest commercial centers and marketplaces in the country and one which Toyota Philippines says serves as a hotspot for flourishing businesses.

Photo by TMP.

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“With the introduction of the All-New Lite Ace, we are responding to the long-time request of our customers for Toyota to introduce a light commercial vehicle,” TMP President Atsuhiro Okamoto told spectators at the unveiling event. “We are confident that the All-New Lite Ace is a game-changer, not just in uplifting the auto industry, but more importantly in improving the way homegrown businesses move people and goods.”

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Why the Lite Ace and why now?  

“Toyota Motor Philippines recognizes the great potential in the Light Commercial Vehicle (LCV) segment, especially at this time,” said Elvin Luciano, TMP’s AVP for Marketing Services. “There's general optimism that the country is at a period of economic recovery and growth driven by local entrepreneurs and business owners. Bringing back one of the most iconic nameplates of Toyota must come with a good reason. We think its arrival is very timely, and this can only bring the Lite Ace brand greater purpose and relevance.

Photo by TMP.

“What's unique about the all-new Lite Ace is that it's really designed for a very specific market,” he added. “The product can be customized to fit various needs of customers across a wide range of industries. Ownership of the vehicle has also been made easier than ever, through financing schemes that are ideal for those looking to start or expand their own business ventures. The goal is to really make this ‘the people's vehicle’ as a way to boost our Mobility For All vision.”

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With its 72 dealers throughout the country, Toyota can make sure easy access to acquire the all-new Lite Ace to serve various industries and businesses, especially targeting regions where efficient transportation is critical to the timely delivery of goods and services.

Pay “Lite” scheme announced

TMP also announced that through Toyota Financial Services Philippines (TFSPH), Lite Ace customers can acquire units under a weekly payment scheme with rates that go as low as P2,903.50 per week (for the Pickup variant) under a unique financing package, making ownership more accessible for startup or expanding businesses. 

Just like any other Toyota vehicle, the Lite Ace will be a preferred choice of business owners because of Toyota’s signature QDR (Quality, Durability, and Reliability) of all its products. This makes it a logical choice for MSMEs who need to squeeze out as much as they can to get the best return on their investments. Because of QDR, it means lesser downtime and lower average operating costs, avoiding costly maintenance and unforeseen expenditures for repairs. 

Photo by TMP.
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The Lite Ace is initially offered in two variants: an open bed Dropside Pickup and a Panel Van with sliding door. TMP also said that an Aluminum Van cargo transport and Utility Van for manpower transport is expected to be introduced by September this year. The Pickup has a payload capacity of 950 kg while the Panel Van has a capacity of 790 kg.  

Powering the all-new Lite Ace is a 1.5L gasoline engine and five-speed manual transmission. It also comes with basic and practical convenience features like electric power steering and an air-conditioning system. Safety features include SRS Airbags, Anti-lock Brake System and Vehicle Stability Control (VSC) for the Panel Van.

Senior Vice President and Overall Head of Marketing, New Mobility Business and Vehicle Logistics Department Jing Atienza, TMP President Atsuhiro Okamoto, Vice Chairman David Go and Senior Vice President for Marketing Masatoshi Toiya

Photo by TMP.

The price is lite

The Pickup Lite Ace retails at P570,000 while the Panel Van Lite Ace has a retail price of P655,000 and both come only in white color. Lite Ace will be offered with Free Periodic Maintenance for one year or 20,000 kilometers.

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For more information, visit toyota.com/asenso or visit the nearest Toyota dealership near you. Download the myTOYOTA app for Android or iOS, or follow Toyota Motor Philippines on Facebook and Instagram, ToyotaMotorPH on Twitter, or Toyota PH on Viber to get the latest updates.

 

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