Aston Martin Enlists One of Fashion's Favorite Filmmakers to Launch Its New Super GT

The man behind Kanye West's music videos for "New Slaves" and "Bound 2"
IMAGE Aston Martin

Aston Martin has officially unveiled the DBS Superleggera, its new Super GT flagship and the successor of the Aston Martin Vanquish. This new grand tourer is a modern reincarnation of two illustrious names: DBS, an iconic Aston Martin nameplate that first appeared in 1967; and Superleggera, an Italian coachbuilder that manufactured the super-light bodywork of the Aston Martin DB4 and DB5 in the 60s and 70s.

The DBS Superleggera was designed to be a beast. Sculpted carbon fiber body panels give it a tough, muscular look, with the goods under the hood to back it up: a 5.2-litre twin-turbo V12, yielding a top speed of 340kph and blistering acceleration of 0-100kph in just 3.4 seconds.

The DBS Superleggera is one of the fastest and most powerful production cars that Aston Martin has ever produced. IMAGE: Aston Martin

It's widely considered to be Aston Martin's answer to the Ferrari 812 Superfast. IMAGE: Aston Martin

The DBS Superfast was designed to look as powerful as it is, with aggressive lines and carbon fiber body panels. IMAGE: Aston Martin

Obviously, Aston Martin didn't compromise the luxurious driving experience in its pursuit of power. IMAGE: Aston Martin

To illustrate that raw power, Aston Martin enlisted the expertise of Nick Knight, a fashion photographer, avant garde filmmaker, and visual artist who's worked with Yohji Yamamoto, Jil Sander, Tom Ford, Christian Dior, Calvin Klein, and Saint Laurent Paris.

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But Knight is likely best-known outside the fashion set as the man behind the music videos of Lady Gaga's "Born This Way", as well as Kanye West's "Black Skinheads", "New Slaves", and "Bound 2".

Knight, who has long been an Aston Martin owner himself, depicts the DBS Superleggera in a dark, abstract video:

"This car is about bold, athletic muscularity," says Aston Martin’s Chief Creative Officer Marek Reichman, who worked with Knight to create this video. "I asked what the single key attribute of the car was," said Knight, "and the answer was 'speed.'"

Knight used dark and menacing imagery to represent the car's colossal power output and torque. "It is a brute in a suit," says Knight. "The DBS Superleggera is uncompromising, a thing of great beauty but also scary and powerful beyond imagination. It’s an unpredictable rogue." The dark cinematic environments created for the film generate a sense of foreboding and anticipation.

Priced from £225,000 in the UK, EUR 274,995 in Germany and $304,995 in the USA, deliveries of DBS Superleggera are scheduled to begin in Q3 2018. For information on its local release, contact Aston Martin Manila.

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