Cars

Coca-Cola Just Ordered 200 Toyota Vehicles For Its Sales Team

The order is good news in an industry experiencing one of its worst slumps in recent years.
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If vehicle sales is seen as an indicator of the health of a country’s economy, then the Philippines isn’t doing so great. But things are slowly picking up, and there are a few bright spots.

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On Monday, Toyota Motor Philippines announced that Coca-Cola Beverages Philippines, Inc. (CCBPI), the local bottler of the world-renowned beverage brand, is procuring 200 units of Toyota vehicles for its sales personnel through the company’s leasing partner Orix Rental Corporation (ORC).

The procurement is composed of Wigo (hatchback), Vios (sedan), and Hilux (pickup) units, all of which, TMI says, are Euro IV compliant that produce cleaner emissions.

According to TMI, the order is part of CCBPI’s Tools of Trade refresh initiative, where older vehicles are decommissioned and replaced with new ones. CCBPI also entered into a full operating lease agreement with ORC, which will facilitate periodic maintenance services, insurance, and overall management of the vehicles.  

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Despite sluggish economic growth due to the pandemic, CCBPI’s move to purchase new vehicles for its staff is a clear sign of its optimism of better days ahead. The company recently announced expansion plans by way of sustained investments, including earmarking an additional $22 million (about P1.06 billion) for local operations. 

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"We serve almost one million sari-sari stores and over 5,000 business partners—therefore having reliable, safe, and efficient vehicles for our sales force is very important in our business operations,” said Ronald Tamayo, procurement director of CCBPI. "More importantly, the safety and well-being of our personnel have always been a priority, and this refresh and update of our service fleet will also allow them to carry out their duties with more safety.” 

"We at Toyota are glad to be helping the country move forward by providing mobility to people and industries, especially now when transportation remains to be a challenge for many,” said Ma. Cristina Fe Arevalo, First Vice President of New Mobility Business Division of TMP, said. “With Toyota's commitment to delivering quality, durability, reliability, and safety, we're confident that our vehicles will further empower CCBPI to deliver products, services, and opportunities to countless families and communities."

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It’s no secret that the automotive industry has been hit hard by the pandemic. Vehicle sales in the Philippines fell 51.2 percent in the first six months of the year to 85,041 units from 174,135 during the same period last year.

According to Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), while sales picked up in July (20,542 units), it fell back in August to 17,906, largely due to a temporary return to Modified Enhanced Community Quarantince (MECQ).

CAMPI has adjusted its overall 2020 sales target to 240,000 units. Even if the industry hits that number, it would still be a 35.1 percent drop from sales last year.

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According to CAMPI, Toyota has remained a market leader during the first half of the year, capturing about 48 percent share, followed by Mitsubishi (14.6 percent), Suzuki (9.6 percent), Nissan (6.5 percent), and Ford (6.2 percent).

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Paul John Caña
Associate Editor, Esquire Philippines
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