Cars

Ford's New SUV Starts at Only P1.1 Million

It's perfect for "young, affluent Filipinos."
IMAGE PJ Cana
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When you think about vehicle sales and the continued rise of SUVs over regular sedans, you need only look at Ford. The American carmaker has virtually eliminated sedans from its lineup at this point and has concentrated its resources on its array of pick-ups and SUVs targeted at nearly every customer segment and price point.

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Here in the Philippines, just consider the SUVs Ford has to offer: the entry-level “mini” EcoSport, mid-sized Everest and the Explorer, and finally, the full-sized Expedition. If you’re looking for an SUV, Ford has seen to it that it certainly has one for you, whatever you’re in the market for.

But it seems Ford thinks there's room for one more model in that lineup.

Enter the Ford Territory.

Photo by PJ Cana.
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The company formally launched its latest SUV in the Philippines on Friday (August 14).

“The Territory slots just above the EcoSport in terms of price and features,” Ford Philippines marketing director Ryan Lorenzo told Esquire Philippines a few days ahead of the release. “If you look at the Philippine segmentation of vehicles, it will be in the upper level of mini SUVs. We will partcipate in this ‘white space’ or ‘super segment,’ which is comprised of the minis and small SUVs. And that’s around 11 or 12 percent of the industry.” 

The Ford Territory is a compact crossover powered by a 1.5L EcoBoost engine mated to a CVT transmission with Sport mode. It can deliver 143PS and 225NM of torque. It comes in two variants: Trend and Titanium+.

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Standard across both variants are LED headlamps, LED daytime running lamps, LED tail lamps, auto on/off headlamps with follow me home feature, front and rear fog lamps, panoramic moonroof, rear spoiler, and roof rails.

Those who can afford it should consider the Titanium+ variant, whose exclusive features include 18-inch alloy wheels, gloss black with chrome inserts on the front grille, rain-sensing front windshield wipers, power folding mirrors, puddle lamps, and chrome exterior door handles.

I had the opportunity to drive the Territory for a few hours and I found it to be capable and elegant. I appreciated elevated features like keyless entry with push button start, power door lock, speed-sensing door locks, and a rearview mirror that has auto-dimming.

It’s also difficult not to appreciate the panoramic moonroof that a friend gushed over, especially having spent months indoors because of the lockdown. 

“We see this vehicle being able to lure in young buyers because of the price point,” Lorenzo says. “We’re looking at the persona of the young affluent Filipino, someone interested in tech features, things like a 360-degree camera and different drive modes. We’re also looking at the segment of the small active filipino families, who need to be safe, with airbags, Ford driver assist technologies. (The market) is wide and long.” 

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Photo by PJ Cana.

One issue that the folks at Ford was unafraid to face is the one about where the vehicle is made.

“Yes, it’s made in China,” Lorenzo said. “At the Jiangling (facility) in Nanchang. But the unit is truly a global vehicle. I mean, it was designed in Australia, the engine was co-developed with (partners in) Europe. And now it’s being launched here in the Philippines, which is the first market to have it out of the international markets group.”

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I asked about the mileage, but Lorenzo says there are no official figures yet on fuel economy. 

“But we are confident we will beat our own forecast and expectations,” he said.

Photo by PJ Cana.

The Ford Territory comes in six colors, including Ruby Red, Diffused Silver, and Panther Black for both variants, Star White for the Trend variant, and Crystal Pearl White and Moonstone Blue for the Titanium+ variant. 

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Now available in Ford dealerships, the introductory retail price of P1.17 million for the Trend variant and P1,299,000 for the Titanium+ variant. Customers purchasing the Ford Territory from August 14 to September 15, 2020 will get a free 3-year scheduled service plan (SSP).

For more information, visit, www.ford.com.ph/suvs/territory or a Ford dealership nearest you.

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Paul John Caña
Associate Editor, Esquire Philippines
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