Honda Is Launching a Virtual Dealership

You can buy a new car without leaving your home.

Businesses left and and right have been upended because of the coronavirus pandemic, and only those innovating and offering new ways to reach customers have a better shot at surviving and thriving in this so-called “new normal.”

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Honda Cars Philippines, Inc. (HCPI) is one of them. The distributor of the Japanese brand in the Philippines announced that it is launching what it is calling a Virtual Dealership Online Transaction facility to augment its brick-and-mortar stores.

According to HCPI, this “[email protected]” is especially tailored for the company’s sales and after-sales services.

The letters of VIRTUAL each stands for the contactless process of car purchase, maintenance, and repairs—Visit online, Inspect models inside out with 360 degrees feature, Reserve your vehicle and service appointment, Test drive schedule, Unit availability query, Access your account, and Live chat with a sales consultant.

Customers also have the option to speak with dealership personnel through virtual communication should they need more detailed transaction or additional services. 

“With the current global pandemic and in view of these uncertain times, HCPI’s priority is the safety of our customers. With this, the soon-to-be launched Virtual Dealership Online Transaction, is our alternative solution to provide contactless dealer processes for our customers,” said Mr. Masahiko Nakamura, President of Honda Cars Philippines, Inc. (HCPI).

Earlier this week, Yuchengco-led company house of Investments announced that it was shutting down four Honda and an Isuzu dealership.

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Paul John Caña
Associate Editor, Esquire Philippines
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