The 'Most Desirable Range Rover Ever' Is Here
Land Rover just introduced its flagship SUV—the all-new Range Rover—and it does not disappoint. The fifth-generation luxury SUV lives up to today’s expectation of modern luxury not only by design but also adding refinement, customer options and personalization.
Range Rover is considered the original luxury SUV and, for over five decades, has provided generations of SUVs that have true off-roading capabilities paired with creature comforts that are at par with luxury saloons. The original first-generation Range Rover was the first-ever vehicle to be displayed at the Louvre in Paris, showcasing the finest automotive design and engineering in 1971, a year after it was unveiled.
The all-new Range Rover takes the brand’s modernist design philosophy to the next level, with a contemporary interpretation of its trademark profile to make its design statement.
Fifth-generation Range Rover
Throughout all the generations, there are consistencies such as the falling roofline, strong waistline, and lower rising sill. The Range Rover has a characteristically short front overhang, formal front end, almost upright windscreen and a distinctive boat tail rear, which Land Rover says are key elements in defining the Range Rover’s proportions and conveying its “peerless presence.”
The all-new Range Rover is the first model to use Land Rover’s new flexible Modular Longitudinal Architecture. What’s distinctive about the all-new Range Rover are the flush elements and tight gap tolerances, a hidden waist rail finisher and seamless laser-welded roof joints. At the rear, the taillights remain hidden until activated.
The topline SV variant is the brand’s ultimate interpretation of Range Rover luxury and personalisation, built with exceptional craftsmanship. Materials for this exclusive variant include lustrous plated metals, smooth ceramics, intricate mosaic marquetry, as well as a choice of high-grade leathers or sustainable non-leather Ultrafabrics. It also added design themes including SV Serenity and SV Intrepid that have two-tone front-to-rear contrasting interior colorways, and the four-seater SV Signature Suite variant features functional enhancements including an electrically deployable Club Table and refrigerator.
The new Range Rover will have internal combustion, plug-in hybrid, and 100 percent electric powertrains. It represents the next step in Land Rover’s simplified architecture strategy as part of the move to deliver greater powertrain flexibility. Variants will include a choice of efficient mild-hybrid and plug-in hybrid powertrains and four, five or seven-seat interiors across Standard and Long Wheelbase body designs. By 2024, a pure-electric Range Rover, which is the first all-electric Land Rover, will join the line-up.
There is also a suite of innovative technologies that contributes to the Range Rover’s comfort and refinement, including new third-generation Active Noise Cancellation technology that promises one of the quietest cabins on the road. Air quality is managed by its Cabin Air Purification Pro feature, which combines dual-nano X technology for allergen reduction and pathogen removal to help significantly reduce odors and viruses, while CO2 Management and PM2.5 Cabin Air Filtration enhance air quality.
Most desirable ever
The new generation Range Rover was designed, developed, and engineered in the UK and will be produced exclusively at Land Rover’s Solihull Manufacturing Facility, considered the historic home of Range Rover and on a new state-of-the-art production line. The investment at the plant will drive enhanced quality, with assembly of efficient mild-hybrid, plug-in hybrid, and pure-electric models on the same line.
“The New Range Rover is a superb manifestation of our vision to create the world’s most desirable luxury vehicles, for the most discerning of customers,” Thierry Bolloré, CEO for Jaguar Land Rover, said. “It writes the next chapter in the unique story of pioneering innovation that has been a Range Rover hallmark for more than 50 years.”
“It is possible to respect your DNA and still project forwards—and that is what we have done,” Prof. Gerry McGovern OBE, chief creative officer, Jaguar Land Rover. “The modernist nature of our design philosophy doesn’t follow fashion or trend. It’s free from superfluous detail, resulting in a form which speaks to modernity, yet is full of charm and delivers new levels of emotional engagement. The new Range Rover is quite simply the most desirable ever created.”
“We are thrilled to bring in the New Range Rover into the Philippine market to serve our clients with the most sophisticated of taste,” Jaguar Land Rover distributor Coventry Motors Corporation’s president, Chris Ward said. “Another exciting development for Range Rover, a vehicle that represents ultimate luxury and class, as it advances into the future as a luxury EV by 2024.”
For more information, visit All British Cars showroom in EDSA Greenhills and at the BGC Boutique Showroom in 5th Ave. cor. 24th Street or contact (02) 8784 5003 | 0919 083 6397 (Greenhills) or (02) 8424 4200 / 0919 083 6726 (BGC).