Cars

The Top Car Brands of 2018

Did your favorite manufacturer make the cut?
IMAGE AUDI
Comments

Interbrand has released its annual ‘Best Global Brand Rankings’ for 2018, and it’s once again bound to get people talking. This year, 15 car manufacturers made the cut, as well as one motorcycle company.

Before we break down this year’s list, let’s talk about how it was compiled to begin with. The entries were chosen by Interbrand based on market, brand, competitors, and financial data. These factors were assessed, “areas for growth identified, and the financial impact of investing in the brand quantified.”

For a brand to qualify for the study, at least 30% of its revenue must come from outside its home market. It must also have a significant presence in Asia, Europe, and North America, and there must be sufficient publicly available data on the brand’s financial performance. Lastly, it must show long-term economic profitability, and it must possess awareness across the major economies of the world.

ADVERTISEMENT - CONTINUE READING BELOW

Anyway, below are all the car brands on this year’s list:

  • Toyota (7th)
  • Mercedes-Benz (8th)
  • BMW (13th)
  • Honda (20th)
  • Ford (35th)
  • Hyundai (36th)
  • Nissan (40th)
  • Volkswagen (41st)
  • Audi (42nd)
  • Porsche (52nd)
  • Kia (71st)
  • Land Rover (78th)
  • Ferrari (80th)
  • Mini (90th)
  • Harley-Davidson (93rd)
  • Subaru (100th)

Subaru is the only new entry, car-wise, in this year’s rankings. Did your car’s manufacturer make the cut? Were there any surprises for 2018? Let us know what you think.

This story originally appeared on Topgear.com.ph.

* Minor edits have been made by the Esquiremag.ph editors.

Comments
View More Articles About:
About The Author
Drei Laurel for TopGear.com.ph
View Other Articles From Drei Laurel for TopGear.com.ph
Comments
Latest Feed
 
Share
 
Share
Mother, advocate, reluctant politician, and senatorial candidate Nancy Binay has one of the most recognizable names in Philippine politics. Nevertheless, she's working doubly hard to prove that she deserves to be here.
 
Share
Joe and Anthony Russo are taking on an even greater challenge: building a new studio from scratch.
 
Share
Long-time GoT writer Bryan Cogman's series has officially gone the way of half of Westeros.
 
Share
Magellan died because he underestimated the battle-hardened Filipino natives.
 
Share
Carlo Francisco Manatad's "Whether the Weather is Fine" receives €130,000 from the Centre National du Cinéma et de l'Image Animée and Institut Français.
 
Share
In the U.S., ticket pre-sales equaled those of "Captain Marvel," "Avengers: Infinity War," "Aquaman," and "The Last Jedi" combined.
 
Share
Before the year ends, Grab will be an undeniable force in the digital wallet space.
 
Share
It's another massive art installation by Biboy Royong.
Load More Articles
Connect With Us