Rolls-Royce debuts their first short film narrated by Kate Winslet
Prancing figures vault over obstacles in air—a nebulous map of words, sketches, luminaries in history. Constellations dance and disappear, and we hear the barely contained energy of an engine as the music reaches a crescendo. So the legend of Rolls-Royce begins, in this ethereal guiding light that races toward the future. We normally associate myths with figures beyond our imagination, but when The Spirit of Ecstasy shoots us through a celestial blueprint of the House of Rolls-Royce's history, from its assembly of artists and engineers to the creation of its namesake and primary muse, we glimpse the ambition that once entranced visionaries Charles Rolls and Henry Royce to dream of flight on land.
Known for taking the best and making it better for its discerning clientele, The House of Rolls-Royce debuts The Spirit of Ecstasy, the first in a string of short films that recall how it became the world’s most celebrated luxury house for the past 105 years, setting the course of automotive technology.
“The Spirit of Ecstasy has stood on the prow of every Rolls-Royce since 1911, representing ‘the best’ of everything, whilst silently guiding through life those exceptional people who have made our world turn. This is a story that inspires greatness and needs to be told,” says Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. And what better way to share this story of an ethereal muse than with the poised, crystalline voice of Academy Award-winning actress and British icon Kate Winslet, whose narration holds us in thrall and adds character—the soul in the machine, if you will.
This premiere of The Spirit of Ecstasy portends well for celebrations that will carry on to the next year, as Rolls-Royce sets the stage for yet another landmark occasion in automotive and luxury history: the arrival of the New Rolls-Royce Phantom, a benchmark for luxury goods all over the world.
It's just as the film declares, in a sensual leap toward the next innovation: “The future has been revealed. And it is sublime.”
The Spirit of Ecstasy will premiere at www.rolls-roycemotorcars.com.