Industry Leaders Reclaim the Human Advantage in the Age of AI Through Brand Masters Collab 2026

Artificial intelligence tools are becoming a staple in many industries as leaders encourage their teams to use either generative AI or assistive AI in their day-to-day tasks. Marketing and advertising departments are a huge part of this shift, and as this happens, brand leaders face the question: How can brands remain distinct in this age of automation?

To engage in this discourse, the Philippine Association of National Advertisers (PANA) and Certified Digital Marketer (CDM) will bring together more than 200 brand leaders, marketing decision-makers, and industry innovators for Brand Masters Collab 2026 on September 9, 2026, at Makati Diamond Residences. It carries the theme: Human Edge: Brand Building in the Age of AI.

The event features perspectives spanning tech, agency, and enterprise sectors, including speakers Rika Sharma (Kantar), Jess Tang (Mavic AI Singapore), Melissa Daniels (TBWA Singapore), Jerry Hizon (Dentsu Creative), Lester Estrada (P&G), Francis Dy (GCash), Itamar Gero (TrueLogic), Gian dela Rama (Sprout Solutions), and Lizelle Maralag (GMA), alongside session moderators Jon Jon San Agustin (SM Supermalls) and Ina Pineda (PLDT).

Unlike standard keynotes, the forum is structured around interactive frameworks, collaborative exercises, and peer exchanges to help leaders turn high-level AI concepts into actionable guardrails.

As BMC Chair Ina Pineda points out, “AI is changing the way we work, but technology alone does not build brands that people believe in, remember, and choose. Brand Masters Collab 2026 is an opportunity for the industry to look beyond AI’s capabilities and focus on the human edge that gives brands meaning and relevance."

For registration, partnership opportunities, or further information, please visit www.pana.com.ph

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