Adidas x Audi F1 Team Merch Lands in the Philippines
The official Audi F1 merchandise collection is now available through adidas Philippines’ online store and select retail outlets, bringing Formula 1 teamwear closer to local enthusiasts and collectors.
by Alvin Uy
Published on Mar 6, 2026
As anticipation builds for the debut of the Audi Sauber F1 Team on the Formula 1 grid, Filipino race fans can now wear the colors of the new factory entrant thanks to a collaboration with global sportswear powerhouse Adidas. The official Audi F1 merchandise collection is now available through Adidas Philippines' online store and select retail outlets, bringing Formula 1 teamwear closer to local enthusiasts and collectors.
The partnership between Adidas and Audi is a multi-year collaboration that blends high-performance sportswear design with the rapidly growing global culture of Formula 1 fandom. The collection includes authentic driver jerseys, team polos, graphic tees, caps, and lifestyle pieces that mirror the aesthetic and technical identity of the Audi F1 program.
The fanwear line combines clean, modern styling with team-inspired colors and branding, while select "DNA" pieces highlight the core identity of the team's design language. The goal is to let supporters express their fandom not only on race weekends but also through everyday lifestyle apparel.
For Adidas, the collaboration strengthens its expanding footprint in Formula 1, a sport that has seen a surge in global popularity over the past few years. The German sportswear brand is increasingly positioning itself at the intersection of motorsport, lifestyle, and performance apparel, an approach that aligns well with F1's evolving fan demographic, which now spans both traditional racing enthusiasts and younger audiences drawn to the sport's culture and fashion.
This is not Adidas' first major step into Formula 1. The brand recently partnered with the Mercedes-AMG Petronas Formula One Team as its official teamwear supplier, replacing previous apparel providers and launching a wide range of team-branded merchandise.
The collaboration has proven highly successful, with the Mercedes collection gaining strong traction among fans and collectors thanks to its blend of technical performance wear and street-ready designs. That momentum has helped position Adidas as a serious player in the Formula 1 merchandising space.
The Audi partnership builds on that success, and arrives at a particularly significant moment for the brand. Audi's entry into Formula 1 as a full factory team is one of the most highly anticipated new programs in the sport's modern era, coinciding with sweeping technical regulation changes in 2026. The collaboration with Adidas reflects a shared emphasis on performance, innovation, and progressive design, values both companies have long championed.
Beyond producing team uniforms, Adidas is developing a full ecosystem of apparel that extends from trackside teamwear for drivers and engineers to fan-focused merchandise and limited seasonal releases tied to key race events. The strategy mirrors the model used in global football, where official merchandise has become a powerful tool for fan engagement and brand storytelling.
Formula 1 Driver for Audi Nico Hülkenberg
Audi's debut Formula 1 driver lineup blends experience with emerging talent. Veteran German driver Nico Hülkenberg brings more than a decade of F1 experience and over 250 Grand Prix starts, providing valuable leadership as the team establishes itself on the grid. Alongside him is Brazilian rising star Gabriel Bortoleto, widely regarded as one of the sport's brightest young prospects after winning both the FIA Formula 3 and Formula 2 championships in his rookie seasons, an achievement accomplished by only a handful of drivers in motorsport history.
With its maiden presence in F1 through its partnership with the Audi F1 Team, PGA Cars, the official distributor of Audi vehicles in the Philippines, plans to curate exclusive race experiences for Audi customers. These events aim to bring clients closer to the adrenaline, innovation, and precision of Formula 1, deepening emotional connection and reinforcing Audi's performance-driven identity in ways that traditional marketing cannot replicate.
For fans in the Philippines, the availability of official Audi F1 merchandise through Adidas is a rare opportunity to connect with one of the sport's newest and most ambitious teams. As Formula 1 continues to grow its audience across Asia, collaborations like this bring the excitement of the grid closer to home, allowing supporters not only to follow the action but also to wear it.