Tag Heuer's New Smartwatch Could Actually Improve Your Golf Game
The Swiss watchmaker has teamed up with TaylorMade on a connected watch that tells you precisely where you're gaining and losing strokes.
by Johnny Davis
Published on Jun 30, 2026
Luxury watch brands have spent years trying to convince golfers that a watch belongs on the course.
Tag Heuer's latest effort may be the most persuasive yet.
Unveiled recently, the new Tag Heuer Connected Calibre E5 x TaylorMade Edition is a golf-focused smartwatch designed to do more than tell the time or measure distance to the green.
Instead, it aims to act like a full-time performance coach, automatically tracking every shot you hit and analysing where you're gaining and losing strokes throughout a round.
The watch is the result of a new collaboration between Tag Heuer and TaylorMade, one of the biggest names in modern golf equipment.
Built around Tag Heuer's existing Connected Calibre E5 platform, the 45mm smartwatch features a grade-two titanium case, a bezel engraved with all 18 holes of a golf course, TaylorMade branding and two exclusive digital dials inspired by golf-course topography and "the movement of a golf swing".
The real selling point, however, comes in the software. Using Tag Heuer's proprietary tracking technology, the watch automatically records shots and positioning throughout a round without requiring manual input from the wearer.
That information is then processed using TaylorMade's performance-analysis system to generate a "strokes gained" score, the same data-driven metric used throughout professional golf to evaluate performance.
You get the idea: identify where strokes are being won, where they are being lost and what areas of your game need attention.
Elsewhere, golfers can monitor all sorts of Clunhouse-ready bragging stats including longest drive, best score, last score, total rounds played and total birdies made throughout the season.
Priced at £2,150, the Tag Heuer Connected Calibre E5 x TaylorMade Edition launches alongside a matching TaylorMade Spider ZT putter, co-branded duffle bag, hats and golf gloves. Tommy Fleetwood fronts the campaign.
This story originally appeared on Esquire.com/uk.