Six Brands: Inside UAAGI's Case for the Electrified Switch

The floor of SM Megamall's Fashion Hall doesn't usually smell like new car interior, but from September 3 to 6, it does. United Asia Automotive Group, Inc. has parked six brands wheel to wheel where department store fixtures usually stand: BAIC's boxy SUVs a few meters from Jetour's plug-in hybrids, Foton's pickups sharing floor space with Chery's family crossovers, and Radar's electric truck holding down the far corner near Jetour GAIA's more upscale lineup, all of it lit the way mall showrooms always are, a little too brightly, with chrome catching light from every angle at once.

This is UAAGI On the Move 2026, a four-day roadshow built to put the group's full portfolio (BAIC, Chery, Foton, Jetour, Jetour GAIA, and Radar) in front of Metro Manila shoppers who now ask about battery range before they ask about cupholder count. It is not a small undertaking for a mall atrium, six marques worth of engineering compressed into one weekend browse, and it lands the same year UAAGI marks two decades in the Philippine market, a milestone the group is leaning on throughout the event rather than saving for a separate press release.

ALSO READ:

MIAS 2026: Here’s What’s in Store for Car Lovers This Weekend

How The Philippine International Motor Show 2026 Made the Electric Future Real

Jetour is doing most of the talking this year. The Chamber of Automotive Manufacturers of the Philippines ranked it the country's top-selling plug-in hybrid electric vehicle brand for the first half of 2026, largely on the strength of the Lightning i-DM range: the T1, T2, and X70. These carry SUV bones first and hybrid drivetrains second, built for buyers who want the range and towing capacity of a combustion vehicle without giving up the fuel savings. The pitch, going by how Filipino buyers have responded, comes down to a combination rarely offered together before: electrified efficiency, SUV practicality, cabin technology, and a price that doesn't punish the buyer for wanting all three.

That math is reshaping Filipino car buying well beyond one brand. Hybrid, plug-in hybrid, and fully electric vehicles have stopped being a hedge for early adopters and started competing directly against the internal-combustion default. CAMPI's broader first-half data backs that up, showing an electrified-vehicle market that kept expanding even outside Jetour's slice of it, which is the more useful signal here than any single brand's win. A category grows when more than one player is selling into it.

Walk the floor, and the segmentation makes sense on sight. Jetour handles the adventure-SUV crowd, with plug-in hybrid technology built into vehicles meant for weekend trips and daily commutes alike. Chery goes after families who need three rows and decent ground clearance, bringing electrification into a crossover segment that used to run purely on gas.

Foton covers fleet and commercial buyers who need a pickup or people carrier that earns its keep, proof that the shift extends past passenger cars into vehicles built for harder use. BAIC leans rugged, Jetour GAIA aims a notch upmarket with a more premium read on the same mobility question, and Radar is doing something genuinely unusual: bringing a fully electric and plug-in hybrid pickup into a segment Philippine buyers have handed to diesel for three decades running.

The Chery QEV

Different brands but still hinging on the same underlying bet, and UAAGI is letting shoppers test it themselves rather than take the word of a salesman standing next to a spec sheet. Test drives run throughout the four days, which turns a mall atrium into something closer to a comparison lot: hybrid here, PHEV there, full EV around the corner, and no need to visit six separate dealerships to feel the difference between them. For a buyer who hasn't decided between the three technologies, driving them back to back in one afternoon does more convincing than a brochure ever could, the kind of comparison most Filipino car shoppers rarely get outside of memorized numbers on a printout, forgotten five minutes into traffic.

None of it works without the infrastructure sitting behind the showroom floor, and this is the part of the UAAGI story that doesn't fit on a display card. The group has spent more than two decades building out dealerships, service centers, and parts distribution across its brands, and its nationwide after-sales network now supports all six marques at once. Its Base 2 facility in Valenzuela runs 8,700 square meters and stocks roughly 986,000 spare parts, a number that matters more once a customer's PHEV needs a part six months after purchase than it does on the showroom floor. The group opened its Center for Technical Excellence in Valenzuela this past January, training technicians on hybrid and electric systems alongside the conventional engines they've already spent years servicing, on the theory that a car with a battery in it is still a car somebody eventually has to fix.

The Radar RD6 EM-P Elite four-wheel drive

The financial incentives are stacked to match.

Reservations made during the event enter a Lucky Gacha Draw worth up to P50,000 in cash discounts. UAAGI's 20th-anniversary trade-in program knocks off up to P5,000 for qualifying customers, and BDO and BPI are both running on-site financing to close whatever gap is left between browsing and buying. None of it requires a buyer to have already made up their mind about hybrid versus PHEV versus full electric, only that they show up during the four days the group has set aside to make the case in person.

The Jetour GAIA G700

Jetour's CAMPI recognition works as a preview of where UAAGI's other five brands are headed rather than a one-off result: six marques, one mall floor, and a four-day bet that Philippine motorists already know which way this is going. What happens on the Fashion Hall floor this week will not settle the argument between hybrid, PHEV, and full electric on its own; no single mall activation could, but it puts all three in front of the same buyer on the same afternoon, which is more than most car shopping in this country usually offers. UAAGI On the Move runs through September 6 at SM Megamall's Fashion Hall.

READ MORE:

The New Toyota RAV4 and Urban Cruiser Bring the Electric Feels

Yes, Toyota Just Launched Its First-Ever Battery Electric Vehicle