Toyota Turns Santa Rosa Into a Three-Day Playground for Land Cruisers, Hiluxes, and GR Cars
The first-ever Toyota Legacy Experience takes over Eton City Square Village Walk from July 31 to August 2. Expect test drives, club displays, and brand loyalists.
by Alvin Uy
Published on Jul 31, 2026
From July 31 to August 2, Toyota Motor Philippines is staging the first-ever Toyota Legacy Experience at Eton City Square Village Walk in Santa Rosa, Laguna, a three-day event built around rugged 4x4s, GR performance cars, restored classics, aftermarket builders, and the communities that have kept these nameplates running for decades. TMP has billed it as a celebration of the brand's legacy and heritage, with public test drives, curated club displays, and family-friendly programming through the weekend. Admission is free.
Santa Rosa makes sense as a venue beyond the obvious geography. The city has carried the "Motor City of the Philippines" tag for years, largely because it's where TMP's headquarters and manufacturing plant sit. The place has been assembling Toyotas for decades and remains central to the brand's local operations. TMP is also still the country's biggest automotive company by lineup and dealership count, so hosting its first heritage event on its own turf attracts attention.
The test drive setup is the clearest departure from the usual mall-parking-lot activation. Visitors can drive the all-new Land Cruiser FJ and the Hilux on both asphalt and off-road courses, a format that lets people feel out the durability claims instead of just sitting in a static display unit. TMP is treating the off-road component as the centerpiece rather than an afterthought.
Where the event earns its "legacy" framing is the club lineup. Confirmed participants include the Land Cruiser Club of the Philippines, FJ Cruiser Owners Philippines, Hilux Club PH, GR Supra PH, GR Yaris PH, 86 Club PH, GR Corolla, TMP Car Club, JDMUnderground Philippines, Hardcore Outdoor, and Slapsoil Car Club, among others. That's classic body-on-frame off-roaders, modern Gazoo Racing builds, stance and JDM aesthetics, and overlanding rigs sharing the same lot, which isn't a combination you see often even at dedicated car shows.
The aftermarket booths round things out. TJM, PIAA, SONAX, Concept One, Atoy Customs, Atoy 4X4, GT Radial, Overland Kings, and Premium Overland will be running accessories, detailing products, wheels, lighting, and overlanding gear. Between the mainstream suppliers and the overland specialists, it's a decent snapshot of how far Toyota ownership has fed into the local mod and outdoor-adventure scene.
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Registration opens at 10:30 am on July 31 and 9:00 am on August 1 and 2. Public test drives run until 6 pm each day, with the broader event closing at 7 pm Club programs, aftermarket presentations, and aftersales activities are scheduled throughout, and the last day wraps with a token awarding ceremony for participating clubs.
TMP is also making room for people who couldn't care less about torque figures. The Tamaraw Food Park runs the whole weekend, and the choice of name isn't incidental. The revived Tamaraw has become one of TMP's bigger local bets, and tying a food park to it is a low-key way of putting the nameplate in front of people who'd otherwise walk past it.
The timing is in line with where the market's headed. TMP still leads the segment by a wide margin, but Chinese and regional brands have been chipping away at that lead fast enough that community goodwill has become one of the few advantages competitors can't easily buy their way into. Not many brands here can pull vintage Land Cruiser owners, GR Corolla owners, and Hilux overlanders into the same parking lot on the strength of loyalty alone.
Toyota Legacy Experience July 31–August 2, 2026 Eton City Square Village Walk, Santa Rosa, Laguna Admission is free