GoRocky Acquires Kindred, Extends Its Stigma-Breaking Model to Women
The men's health startup has always aimed to treat what men are often times too scared to say out loud. Now it has acquired a brand that does the same for women.
by JV Ordoñez
Published on Jul 21, 2026
Men's telehealth platform GoRocky has acquired the Kindred brand and related assets from Kindred Health, Inc., a firm widely credited as Manila's first femtech startup.
In a statement, GoRocky said a deal was struck that puts two platforms that have separately served close to 100,000 Filipinos under a single company. This marks GoRocky's first real move outside the men's and chronic care lane it crafted its business on since launching in 2023.
In 2022, Kindred was founded by nurse and femtech pioneer Jessica de Mesa-Lim and has since built a reputation as the country's first hybrid women's health clinic that offers consultations/diagnostics, vaccines, ultrasounds, and specialized care programs out of a flagship clinic in Bonifacio Global City as well as a website.
GoRocky, on the other hand, has spent the last three years connecting patients to licensed doctors and pharmacies for sexual health, hair loss, and weight management. Essentially, these are conditions men are historically hush about and prefer to just live with rather than discuss with a physician.
"GoRocky plans to build on Kindred’s women-first care model by strengthening the
systems that support the patient journey, including care coordination, digital access,
clinical workflows and patient support," according to the men's telehealth company.
An asset acquisition isn't a full buyout, as Kindred Health, Inc. will remain a separate legal entity. GoRocky now operates the Kindred brand and associated assets.
Based on a DOST Food and Nutrition Research Institute national survey, 44.5 percent of Filipino adults aged 20 to 59 are obese, which is an uptick from 39.8 percent in 2023. Data from the International Diabetes Federation shows that about 4.7 million Filipinos have diabetes, and more are believed to be undiagnosed.
GoRocky has been chasing this chronic care expansion since it closed a $2 million seed round in 2025 from Integra Partners and Kaya Founders, and the company says the demand for its weight management services has already skewed female, with more than 60 percent of those patients being women. Kindred was built for a different, longer-standing gap: a healthcare system that research and clinical design have historically built around men first.
"One integrated platform is what lets us deliver better care to both men and women: a network of licensed doctors and partner pharmacies, our own technology for electronic medical records and order management, and diagnostics," GoRocky CEO Kiyanusch Braun said in a statement.
"Our first priority is to serve existing patients better: 24/7 support, an expanded doctor network, and more treatment options as determined by our doctors while ensuring continuity of care throughout the transition. From there, we will grow care across Kindred's flagship clinic in BGC and online to millions of patients to come, adding services for menopause, metabolic health, mental health, and sexual health."
According to GoRocky, it has served more than 50,000 patients to date and counts Kaya Founders, Integra Partners, and Pulse 63 Healthcare Ventures among its backers. Its leadership team includes Braun as CEO and co-founder, Joaqui Palaña as CCO and co-founder, Paul Robb as COO, and Dr. Mark McKelvie.
Esquire PH's resident music scribe, wristwatch disciple, and essayist fluent in niche internet subcultures and Philippine politics.
View More Articles About: