Toyota Motor PH Posts Record P19 Billion Net Income for 2025, Driven By Strong Vios and Avanza Sales

There’s no beating Toyota in the Philippines.

Toyota Motor Philippines Inc., the largest automobile company in the country, posted a record net income of P19.0 billion in 2025, up 18.9 percent year-on-year. The figure comes on the back of 229,447 vehicles sold, its highest ever, which was enough to take a commanding 46.7 percent market share, or nearly half of all cars sold in the country.

For industry watchers, that means the company has achieved its 24th consecutive Triple Crown, the industry distinction for leading passenger cars, commercial vehicles, and overall sales.

For context, the Philippine automotive industry as a whole continued its post-pandemic recovery in 2025, with total vehicle sales crossing 480,000 driven by pent-up demand, and improving consumer confidence.

ALSO READ

The New Toyota RAV4 and Urban Cruiser Bring the Electric Feels

Toyota Still Dominates the Search Bar in the Philippines, and the Rest of the World

In a distant second place in terms of total vehicle sales is Mitsubishi Motors Philippines, which sold roughly 86,000 units in 2025, buoyed by strong demand for the Xpander and L300. Nissan Philippines followed with around 27,000 units, while Suzuki Philippines and Ford Philippines each hovered in the mid-20,000 range.

In case it wasn’t immediately evident, those numbers mean Toyota sold more than twice as many vehicles as its nearest rival, which is a level of dominance rarely seen in other Southeast Asian markets.

Globally, the story is similar. Toyota Motor Corporation remained the world’s top-selling automaker in 2025, delivering approximately 11.2 million vehicles worldwide, ahead of the Volkswagen Group and Hyundai Motor Group, which each sold between seven to nine million units.

Here in the country, Toyota reported that sales were driven primarily by mass-market the Vios and Avanza, which has long been default choices for first-time buyers, ride-hailing operators, and fleet accounts. The company also mentioned its lineup of electrified vehicles, which it says is expanding rapidly despite still being just a small slice of total sales.

In fact, last year, electrified vehicles accounted for 8.5 percent of TMP’s total sales, which is a sharp rise from just 0.33 percent in 2020. The increase reflects a broader shift in consumer behavior as fuel prices remain volatile and awareness of hybrid technology improves.

Among Toyota’s top-performing hybrid models are the Zenix, Yaris Cross, and Corolla Cross. The company also expanded its electrified lineup with the launch of the Toyota ATIV, positioned as its most affordable hybrid offering, and the bZ4X, its first fully electric vehicle in the Philippine market.

“Our multi-pathway approach continues to prove effective in bringing diverse mobility solutions closer to Filipinos,”  TMP president Masando Hashimoto said. “We remain focused on providing a full range of models—from fuel-efficient internal combustion engine vehicles to full-electric vehicles—that support varying needs and preferences.”

This  “multi-pathway” approach, which essentially means providing an entire range of offerings that include hybrids, traditional IC engines, and fully electric vehicles, has become a defining feature of Toyota’s global strategy, especially in emerging markets like the Philippines where charging infrastructure still remains limited.

While some competitors are pushing aggressively into fully electric vehicles, Toyota is taking a more measured route, betting that hybrids will serve as a practical bridge for consumers not yet ready to go fully electric.

Beyond passenger cars, Toyota also reinforced its leadership in the light commercial vehicle (LCV) segment, a critical category in a country where small businesses and logistics drive demand.

The launch of the Next Generation Tamaraw, which is a nameplate that has deep roots in Philippine motoring, proved particularly significant. By the fourth quarter of 2025, the model had reached its 2,000-unit average monthly sales target, supported by a range of conversion options tailored for micro, small, and medium enterprises (MSMEs) and local government use.

TMP, is of course, a part of the Ty family’s GT Capital Holdings Inc., which itself reported a consolidated net income of P33.68 billion, up 17 percent from 2024. In addition to TMP’s significant growth, the group’s record profit was driven also by contributions from Metropolitan Bank and Trust (P49.7 billion net income) and GT Capital associate Metro Pacific Investments Corp. (P27.1 billion core net income).

GT Capital unit Federal Land Inc also posted net income of P522.3 million in full year 2025, while AXA Philippines Life and General Insurance Corporation (AXA Philippines)’s consolidated net income surged to P2.5 billion, which is a 20 percent increase from the previous year.