More articles about: Acqua di Parma

There's a lot of talk about 'storytelling' in marketing-brands creating a narrative with an incredible backstory or a series of famous faces.Acqua di Parma certainly has a story to tell: it likely makes us think of the Rivera, of ...

The fragrance world may be steeped in tradition, but it hasn't proved immune to the vibe shifts that living in today's rampantly pop-culture driven world entails. From the saccharine celebrity-as-perfumer era-brace yourself, it's making a ...

Its yellow branding recalls Parma's historic palazzi. Its labels look like as if they've been stuck on in some little Tabac-shop in Florence. Its advertising echoes the Rivera and some classy, mid-century leading man starring in a film ...

A scent that has, for more than 100 years, represented what Acqua di Parma does and does so well, the responsibility of re-interpreting the design of the house's signature scent for a limited edition collaboration fell to British artist Clym ...

Style is more than the clothes on your back or the watch on your wrist-it's how you present yourself. And when it comes to making the best impression, a great fragrance can take things to a whole other level. Because ...