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Financial Adviser: 5 Ways How Paco Magsaysay Made Carmen’s Best the Number One Premium Ice Cream in the Philippines

Ten years after it was founded, Carmen’s Best is the most recognized local brand for premium ice cream in the country.

Francisco "Paco" Magsaysay was working in the family business when his father, former Senator Ramon Magsaysay Jr, who just retired from politics, asked him to help sell the excess milk production from their dairy farm.Paco Magsaysay, who grew up in the ...

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