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Cars

With Toyota Introducing Ultra-Luxury Brand Century, How Will That Alter Lexus' Brand Positioning?

The big news out of the Japan Mobility Show is the introduction of Century as a new ultra-luxury brand. We chat with Lexus International President Takashi Watanabe to clarify Lexus’ positioning in this new global order.

There were plenty of things to see and hear at this year's edition of the Japan Mobility Show, but there's one piece of news that everyone seemed to be talking about-the grand debut of Century as the Toyota Group' ...

Cars

A New Corolla, a 6-Wheeled Lexus LS, and Century as Its Own Brand: Highlights of the Japan Mobility Show 2025

The Toyota Group presented some head-turning and eye-popping concepts at Japan’s biggest automotive show, including spinning off its Century model into its own brand that will go head-to-head with ultra luxury staples like Rolls-Royce and Bentley.

TOKYO-The Japan Mobility Show 2025 has kicked off at this city's Big Sight, the events and exhibition space that deserves its name. Journalists from all over the world have flown in to walk the halls of the venue to experience ...

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