More articles about: consumer habits

Harnessing the growing interconnectedness of consumers to emerging forms of social media and new tech such as TikTok is key to ensuring products and campaigns are tailor-made to their needs.This was the key takeaway during Nestcon 2025, a conference organized ...

That Filipinos are obsessed with Western pop culture is common knowledge. We sing and dance to the music of American pop stars, watch the latest Disney and Marvel blockbusters, and worship Hollywood celebrities. That's not even up for debate. So the ...