More articles about: Dennis Perez

Industry

To Ride the Cultural Zeitgeist, Authenticity is Paramount, Marketing Exec Says

The marketing head for beauty and wellbeing of Unilever Philippines says it's about real stories from the generation that craves authenticity.

The currency of attention and visibility continues to evolve with the changing social landscape of modern marketing for even the most established brands. For the local office of one of the world's biggest multinational companies, heritage players need to avoid being ...

Features

This Chemical Engineer Explains the Science of Storytelling

“Kurot sa puso” is one approach.

Filipinos love a good story. From the legends that have been passed down from our ancestors, down to the tales passed around by the neighbourhood gossip, Pinoys are always all ears. Dennis Perez, Unilever Philippines Media Director, also says that there are ...

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