When H&M announced earlier this year that its annual designer collaboration would be with Erdem for 2017, we weren't quite sure what to expect, other than the floral motif that the British designer was known for (which was also apparent ...
The London-based label is next in line for H&M’s annual tradition of teaming up with designers.
It's a time-honored, annual tradition in fast fashion: Every year since 2004, Swedish retail giant H&M has released a collaboration collection with a designer label. These collections, while still slightly pricier than mainline H&M, have made their upscale ...
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