You might not even notice it, but modern culture is awash with men preferring colorful matcha lattes, feminist lit, and 'sad girl' music over traditionally 'masculine' pursuits. What's happening?
You may have noticed more and more guys in their 20s unabashedly switching out their Americanos for colorful matcha drinks, sporting tote bags with esoteric under-the-radar bands or pop culture references, and reading feminist literature such as those from Sylvia ...
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