How an insurgent Swiss running-shoe manufacturer took on the megabrands–and won.
In 2010, David Allemann told his friends he was quitting his C-Suite job at the trendy Scandinavian furniture company Vitra to pursue something new."He messaged me on LinkedIn and said: 'I'm going to start a running shoe brand'," Alex ...
With running becoming all the craze these days, sportswear brands are trying to keep up with the demand of all kinds of running wearables-from running shoes to watches. adidas, for their part, just unveiled the biggest redesign of the Ultraboost franchise ...
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