The coffee chain, which is now part of the Jollibee Foods Corp. portfolio, drew 2-hour lines on its first day in Taipei. It could be a preview of what’s to come when it arrives in the Philippines.
JFC’s stock has declined by about 37% from its peak in 2024, but some investors see long-term opportunity rather than simply another sign of market risk.
Brand Finance's report on most valuable restaurant brands also placed Jollibee 18th in brand value, making it the only Southeast Asian player in the top 25.