The actor fronts a new generation of Longines’ Master Collection—including a mechanical monopusher chronograph that offers an unusual amount of watch for the money.
Unleash your inner adventurer with the durable and reliable diver's watch.
If you thought a dive watch needs chunky, rotating bezels to be authentic, you may be forgiven for not knowing that a rarer-and technically more advanced-kind, the Super Compressor, has existed for years as watchmaking's most rugged tool. In ...
On one hand, calling Longines an undervalued brand is a silly idea. According to a 2020 Morgan Stanley report, it is the fourth largest Swiss watchmaker in the world-behind Rolex, Omega and (only just) Cartier.On the other, Longines has a ...
Based on a military-issue timepiece from 1935, it looks right at home in 2023.
Longines has long been associated with aviation and its pioneers. The 190-year-old brand was particularly busy in the 1930s, making the aviation watches worn by both Charles Lindbergh and Amelia Earhart. In the middle of that decade, the house also ...
Its celebratory designs exemplify its creative mastery.
In most luxury businesses, a leading brand celebrating a decade anniversary is something of a big deal. In Swiss watchmaking, however, its rather small potatoes. Reputations here, governed by the painstaking nature of the trade, are built over multiple decades, and even ...
The watch brand's latest is a pilot model with a difference.
Longines has added a new model to its popular pilot watch collection, Longines Spirit.Launched in 2020, the line of automatic watches featured styling typical of the vintage-leaning pilot's genre: large Arabic numerals, black dials, and steel cases, on leather ...
The watchmaker's new Heritage Classic is a beautiful thing.
Longines has announced a new version of its Heritage Classic with a sector dial, a faithful reproduction of a model it first made in the Thirties.Since its founding in 1832, the company has manufactured somewhere in the region of 35 million ...
The new green-dial offering continues a long-running trend of unbeatable value.
It's hard to think of a Swiss watch brand that offers better bang-for-buck satisfaction than Longines. Usually, a lengthy history (Longines is 11 years shy of its bicentenary) and a heritage in serious tool watches means premium prices. But, ...
The iconic watch brand doubles down on a more-for-less strategy that means incredible watches at can't-resist prices.
Starting any new job during a global pandemic isn't ideal.Starting one as CEO of a global brand with a billion-pound turnover would seem particularly unsatisfactory. Especially when Covid just forced that brand to shut down its manufacturing and close ...
A cool new version of a mysterious pilot’s watch.
Longines has announced a sporty new version of its award-winning Avigation BigEye pilot's watch.Vintage-inspired sports watches are ten-a-penny these days, but Longines has more claim to the market than most, having supplied wristwatches to the aviation ...
Watch buying isn't a business you take lightly. When it's a proper Swiss piece of a proper Swiss pedigree, there's lots of choice on offer. You can go all Le Mans 1963 with a traditional racer's watch. You ...
In the age of digital precision, the Master Collection gives a clearer picture of time and, more important, yourself.
In the age of disruption, when the three-headed beast of technology, the Internet, and social media have altogether stuck down long-established symbols of power, we ask this important question: Do you still need a watch?And the easy answer to ...
The Swiss marque modernises a classic with a brand new material.
Longines is often considered the most classic of classic Swiss marques, and for good reason. But now, the Saint-Imier-based manufacturer has take one of its more modern designs, the HydroConquest, and given it an update for 2019. Made entirely from ...
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