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Often called the “Marketing Mentor” of the Philippines, Go is best known as the chairman of Mansmith and Fielders Inc., one of the country’s leading marketing and sales training firms.
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It wasn't initially based on medical science, but on a slogan to sell pedometers.
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The marketing head for beauty and wellbeing of Unilever Philippines says it's about real stories from the generation that craves authenticity.
The currency of attention and visibility continues to evolve with the changing social landscape of modern marketing for even the most established brands. For the local office of one of the world's biggest multinational companies, heritage players need to avoid being ...
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More businesses are oversharing on TikTok, attracting the attention of customers who like to do the same. But is there room for authenticity in an industry meant to make bank?
One look at Access Travel PH's TikTok and you'll immediately notice the lack of corporate humor that inundates a brand's socials. On the bespoke travel agency's professional account, owner Angely Dub doesn't only share snippets from her ...
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Tourism isn't just about the slogan.
Another day, another tourism slogan. In late June, the Department of Tourism unveiled a brand new battlecry for the country's perpetual campaign to lure in more visitors to spend their money here. As always, instant marketing, branding, and tourism "professionals"-as ...
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It was all a joke.
Filipinos of a certain age remember A&W, the fast-food chain perhaps best-known for its root beer floats and burgers. It's no longer in the country now, but it's still apparently popular in its home country, the U. ...
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Here’s how a seemingly bright marketing strategy went very, very wrong.
Mention the numbers 349 to anyone who was alive or came of age in the early 1990s and, chances are, they instantly know what you're talking about. Probably the worst marketing disaster for a private company in the country's history ...
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