Miguelito’s started as a humble food cart in Paco, Manila in 2002. By 2008, it had eight outlets, 50 in 2009, over 100 by 2010, and today, it has over 600 locations nationwide. Here’s how the entrepreneurs behind the food brand did it.
What began as a modest food cart named after their firstborn son is now a national brand. The founders of Miguelito's Ice Cream, Marlon and Michelle Aman, a husband-and-wife team with deep entrepreneurial grit, have built a multi-concept ...
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