More articles about: Rich Paul

Fashion

Rich Paul Wants You to Wear His New 550s With Love

The CEO and sports agent's latest New Balance collab, "Forever Yours," might just be the sweetest sneaker on the market.

Anyone who knows sneakers knows that despite their recent reign as the kicks of choice for hype-adjacent Instagram kings, New Balance's 550s are a certifiably classic basketball shoe. And if you're producing a basketball shoe, who better to design ...

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