More articles about: takashi watanabe

Cars

With Toyota Introducing Ultra-Luxury Brand Century, How Will That Alter Lexus' Brand Positioning?

The big news out of the Japan Mobility Show is the introduction of Century as a new ultra-luxury brand. We chat with Lexus International President Takashi Watanabe to clarify Lexus’ positioning in this new global order.

There were plenty of things to see and hear at this year's edition of the Japan Mobility Show, but there's one piece of news that everyone seemed to be talking about-the grand debut of Century as the Toyota Group' ...

Load More Articles