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The problem isn’t the platform itself. It’s what happens when it becomes the default way the brain fills every quiet moment.
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The marketing head for beauty and wellbeing of Unilever Philippines says it's about real stories from the generation that craves authenticity.
The currency of attention and visibility continues to evolve with the changing social landscape of modern marketing for even the most established brands. For the local office of one of the world's biggest multinational companies, heritage players need to avoid being ...
The industry is changing, arrivals are dropping, and DOT is willing to do anything.
Despite the latest recognitions of having some of the world's best beaches and natural wonders, the Philippines is struggling to bring in tourists. Data for the first nine months of 2025 revealed that overall international arrivals dropped by 2.4 percent ...
Two years ago, Nestlé Philippines posted P169 billion in revenue.
Harnessing the growing interconnectedness of consumers to emerging forms of social media and new tech such as TikTok is key to ensuring products and campaigns are tailor-made to their needs.This was the key takeaway during Nestcon 2025, a conference organized ...
You might not even notice it, but modern culture is awash with men preferring colorful matcha lattes, feminist lit, and 'sad girl' music over traditionally 'masculine' pursuits. What's happening?
You may have noticed more and more guys in their 20s unabashedly switching out their Americanos for colorful matcha drinks, sporting tote bags with esoteric under-the-radar bands or pop culture references, and reading feminist literature such as those from Sylvia ...
The trend has created a strange revival of Yan's memory.
Anyone who has been chronically online recently might have come across this peculiar trend. The grave of Rico Yan, the popular actor whose untimely passing shocked many in the entertainment world in the early 2000s, has been getting a lot of attention, ...
Vice Ganda’s entry to the Piliin Mo ang Pilipinas challenge has earned millions of views.
Local personality Vice Ganda posted his entry to the "Piliin Mo ang Pilipinas" social media challenge last Friday, May 10, following the release of a teaser the day before. The two-minute video immediately gained millions of views on Instagram, Facebook, and ...
A refreshing respectful review for a change.
With all that's been said about the Benny Blanco-Jollibee debacle, there is always room for some healthy non-hateful reviews. The record producer's reaction videos to the cult-favorite chain were, in milder terms, not cool and would go ...
This woman's love story turned detective saga has the internet captivated like never before.
Reesa Teesa's 52-part TikTok series "Who TF Did I Marry?" has taken the internet by storm as she revealed her tumultuous marriage to a man she nicknamed "Legion." In the Bible, as Teesa pointed out, Legion refers to a group ...
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More businesses are oversharing on TikTok, attracting the attention of customers who like to do the same. But is there room for authenticity in an industry meant to make bank?
One look at Access Travel PH's TikTok and you'll immediately notice the lack of corporate humor that inundates a brand's socials. On the bespoke travel agency's professional account, owner Angely Dub doesn't only share snippets from her ...
Researches suggest it's not impossible for someone to have a lookalike out there.
The TikTok post of Veronica Balayo showing herself next to the vintage portrait of a woman who bears a striking resemblance to her is going viral on social media. The snap was taken at the National Museum of the Philippines (NMP) during ...
Gua Sha and 'mewing' techniques claim to be able to change the shape of your face.
Jawlines have been a point of contention since at least the first Superman comics.The chiselled, razor-sharp lines of Clark Kent's lower face have time-travelled through the decades and still remain the aesthetic ideal for many.Who doesn't ...
Or is it just another misinformed social media fad? Esquire investigates.
Who'd have thought that an app founded on 15-second dance videos would go on to become a social media juggernaut with the power to threaten US-China relations? Not us. But TikTok has long since evolved beyond Megan thee Stallion ...
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