Jose Victor Paterno reveals the secrets behind 7-Eleven: how they choose which areas to open, what the top-selling items are in every store, and how they deal with the challenges of competition. “Culture is the core competitive advantage of any company,” he says. “Everything else can be bought and sold, but culture can’t. It has to be built and nurtured over time.”
Jose Victor Paterno has played a key role in shaping the success of 7-Eleven in the Philippines. Under his leadership, the franchise has not only expanded its footprint across the country, but has also solidified its position as a market leader ...
Master retailer Victor Paterno talks about cycling, literary attention deficit disorder, and historical turning points.
OccupationPresident and CEO, Philippine Seven CorporationYou've been heading Philippine Seven Corporation, the local licensee of 7-Eleven, since 2005, and it has since expanded to 1,000 branches. In 2012, you won Ernst&Young's master entrepreneur award. What do you ...
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