Looking Back at When Divina Valencia Hit Rey Dela Cruz on the Head with a Mic

"I was never a bomba star!"

The showdown between Divina Valencia and Rey Dela Cruz remains to this day, after 33 years, one of the most bizarre scenes seen live on television.

Sometime in 1988, the veteran actress and the talent manager tangled verbally in the late-night show Rumors, Facts and Humor that aired on ABS-CBN.

They made a spectacle of themselves as they traded insults on national television.

Divina belittled Rey’s stable of talents, calling them “bomba” stars.

Rey questioned Divina’s merit as a serious actress.

The show’s hosts—Alfie Lorenzo, Chanda Romero, and Janice Jurado—were visibly on edge and nervously tried to diffuse the tension but to no avail.

In the next moment, La Divina did the unthinkable: she hit Rey on the head with a microphone.

Everyone in the studio was horrified. Television viewers were scandalized.

Commercial break. 

The surviving footage stops at the point when Divina knocked Rey’s head with a microphone.

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Divina Valencia Hits Rey Dela Cruz on the Head with Her Mic

"I was never a bomba star!"

Josephine Connie Fuller, or Divina Valencia as she is known in showbiz, made her film debut in the 1964 Jess Lapid starrer, Kardong Kidlat.

The '60s was a busy decade for the mestiza stunner. She was doing one project after another and appearing in several movies every single year.

Divina's good fortune stretched into the '70s as directors and producers continued to seek her out for their film projects.

Divina Valencia

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These were some of the movies she made in those years: Markong Bagsik (1964); Tatlo sa Tatlo (1965); Dinong Dorondo: Palaban ng Maynila (1965); Pasko ng Limang Magdalena (1965); Sabado ng Gabi, Linggo ng Umaga (1966); Seksi Kumandos (1966); Pussy Cat (1969); Kung Matapang Ka! (1972); Dyesebel (1973); Darna and the Giants (1973); and Ligaw na Anghel (1976).

The Filipino-American-German actress was often cast with action superstars like Fernando Poe Jr., Jess Lapid, Tony Ferrer, and Bernard Belleza who would become her husband.

Divina was labeled as a sexy actress during her prime, a “sex symbol” long before the expression was used popularly in local showbiz.

Divina spelled it out to Rogelio Constatino Medina in an interview for The Philippine Star in 2012, “I may sound mayabang but I consider myself an actress.

“I was never a bomba star! In the first two years of my career, wearing a bikini was already taboo.

"I did not undress in the movies. Iba yung sex symbol sa mga bomba noong 1970s.”

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Rey Dela Cruz as a Star Builder

At the time of simmering civil unrest following the declaration of martial law in 1972, a genre of movies so-called "bomba" was heating up the cinemas.

In a conservative nation of mostly Catholics, these movies in the '70s and '80s shocked and titillated the viewing public at the same time.

A blend of soft-core and hard-core pornography, the bomba movies attained mainstream success despite their sexually charged contents.

The genre also produced stars of its own: daring young women willing to strip naked on cue.

And none were as bigger and more memorable than the so-called Softdrink Beauties made up of Coca Nicolas, Mirinda “Myra” Manibog, Sarsi Emmanuelle, and Pepsi Paloma.

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Behind the rise of the controversial foursome was the optometrist-turned-talent manager, Rey dela Cruz.

To his credit, the discoverer from Cagayan had great marketing acumen, cleverly packaging his talents around a single theme with playful screen names to boot

His gimmicks to promote his talents made him famous as well.

Rey, taking a page out of his Softdrink Beauties playbook, was also the brains behind the Hard Drink Beauties composed of starlets Remy Martin, Vodka Zobel, Brandy Ayala, and Chivas Regal.

Known for being blunt and too candid for his own good, Rey found it baffling that he turned off some people.

He told writer Joel David in a 1986 interview for New Day, “I don’t understand why people take my controversial status against me.

"I provide a living for my discoveries, I give the masa the entertainment they want, and I make a living in the process—anong masama dun?”

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This story originally appeared on Pep.ph. Minor edits have been made by the Esquiremag.ph editors.

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