Arts & Entertainment

Get Emotionally Wrecked by this Filipino Ad for an Iconic Denim Jacket

Goddamn, Levi's.
IMAGE Levi's
Comments

Every so often, the Filipino public gets a dose of some heartwarming, intentionally tearjerky advertising materials—almost as if they're part of some tradition. They usually come in the form of a video or a short film, with a sad or poignant or beautiful story to tell about love or family. But always, it seems like the goal is to bore a hole into the left side of your chest and empty its contents onto your office desk while you look around to see if anyone can hear your uncontrollable sobbing. I'm not crying—you're crying!

And if the persistence of this type of advertising is proof of anything at all, it's that Filipinos love getting our heartstrings plucked. Ads that resonate in a sentimental way are obviously quite effective in these parts. Maybe they get us to buy french fries or hamburgers or hand soap or maternal milk, because we keep seeing ones that seem to have that same intention.

The latest of this lot is, if you would believe, an ad for a denim jacket. And not just any denim jacket—it's an ad for the denim jacket.

The Levi's Trucker Jacket, a straightforward take on the Type-3 by the brand that basically invented blue jeans, is right up there beside the Converse Chuck Taylor All-Star in the pantheon of all-American menswear icons. To bolster its Trucker Jacket customization campaign and its headlong push into the Christmas season, Levi's Philippines just dropped an ad that shoots straight for the heart. Watch:

Get Personal with Levi's®

Get personal this holiday season with Levi's® Tailor Shop. http://bit.ly/LevisHolidayTailorShop

Posted by Levi's on Wednesday, October 17, 2018

Goddammit, Levi's. How the hell are we sitting here all emotional over an article of clothing favored by thickly-mustached midwesterners? You know Filipinos are suckers for this stuff, and you're out here trying to play that game, taking cheap shots at our tear ducts. Now excuse us while we look for an "I Love Mom" patch to stitch onto our outerwear.

ADVERTISEMENT - CONTINUE READING BELOW
Comments
View More Articles About:
About The Author
Esquire Philippines
View Other Articles From Esquire PH
Comments
Latest Feed
 
Share
Study says getting a new PC is cheaper than constantly repairing old ones.
 
Share
The Franco-Swiss watchmaker is part of a star-studded gang of 25 collaborators.
 
Share
How to play along while staying cool this season.
 
Share
"Bigotry and racism are among the deadliest social ills plaguing the world today."
 
Share
He was the mind behind Spider-Man, Iron Man, the X-Men, and many more.
 
Share
Premium Scotch whisky Macallan launches a new edition destined to appreciate in value.
 
Share
To begin Esquire's series of interviews with candidates seeking posts in 2019, we speak to Samira Gutoc, a hijab-wearing Muslim who is running for the Senate in the hopes of bringing the 20-year absence of a Muslim legislator from the Upper Chamber to an end.
 
Share
Melissa Reese, who is also half Filipino, now has kids dressing up like her for Halloween
Load More Articles
Connect With Us