Who doesn't love breaking off a triangular chunk of weighty Toblerone - especially around Christmas? Well, it's bad news for sweet tooths as one of the nation's favourite chocolate bars has got a whole new look (and weight change).
Mondelez International has increased the gap between the triangular peaks in two of its Toblerone bars. The change was introduced to reduce the weight of the 400g and 170g bars. The result is a very different looking bar...
Putting it down to the price increase in ingredients, the company released a statement to their official Facebook page: "Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients."
"We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products."
And chocolate lovers are understandably furious... with some taking to the brand's social media pages to express their anger: "It's not aesthetically pleasing and it no longer looks like a premium product," writes Alex Barrett. "It looks dreadful. Think you should've reduced the length and kept the chunky triangles," says Cathy White.
Mondeleze International has been approached for comment.
This story originally appeared on Esquire.co.uk.
Minor edits have been made by the Esquiremag.ph editors.