'Halad': A Trade Fair Committed to Preserving Negrense Culture

The Negros Trade Fair, the longest-running provincial trade fair in the Philippines, was born out of necessity during the economic downturn of the 1980s when the sugar industry in Negros Occidental faced a severe crisis. In response to this, a group of 14 women and one man came together to support local artisans and producers. This group eventually formalized into the Association of Negros Producers, Inc. (ANP), a non-stock, non-profit organization dedicated to uplifting the local economy.

The first Negros Trade Fair was organized in 1985 at the Makati Carpark, thanks to the efforts of the ANP, with support from Bea Zobel of Ayala Land and Daniel "Bitay" Lacson, Jr. of Negros Navigation, who facilitated the transport of goods from Bacolod to Manila at no cost.

Despite challenges, including a typhoon that struck during the fair, the event was a success and laid the foundation for what would become an enduring tradition.
Over the years, the fair has grown, showcasing the best of Negros Island’s culture, craftsmanship, and entrepreneurship, and solidifying its place as a vital marketing platform for Negrense products.

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Tradition Meets Innovation

The 38th Negros Trade Fair is set to take place from September 17 to 22 at Glorietta 2 and Palm Drive Activity Center, Makati. This year’s event promises to offer a unique blend of tradition and innovation, showcasing the best products from Negros Island under the theme “Halad,” a Hiligaynon word meaning “to offer, a dedication, a devotion, or a gift.”

The slipper orchid, with its unique and captivating beauty, embodies the essence of this year's theme, "Halad." "This delicate yet resilient flower reflects the spirit of Negros Island—its rich culture, vibrant arts, exceptional talents, and pristine environment. Much like this endangered orchid requires dedicated preservation efforts, the traditional arts and skills of Negros Island, which form the backbone of its cultural heritage, demand our urgent attention and care," the organizers said.

They added, "At the 38th Negros Trade Fair, we are deeply committed to sustainability. This commitment is not only about preserving the island’s natural resources but also about nurturing the traditional practices that define our identity. By prioritizing sustainable products and engaging in outreach programs, we aim to build and rebuild a future that honors both our environment and our heritage."

What to Expect at the 38th Negros Trade Fair

This year's Negros Trade Fair will feature an impressive array of 115 booths, showcasing a wide variety of products that reflect the creativity and craftsmanship of Negrense producers. Attendees can expect to find gifts, decor, and houseware; furniture and furnishings; food; natural and organic products; and fashion and garments.

In addition, 28 local government units (LGUs) and government agencies are participating. They will be bringing a diverse selection of products crafted by their local artisans, featuring ingredients and materials that uniquely represent their respective cities and municipalities.

This year's fair will also showcase products that have been entered into the prestigious Bulawan Awards. The Bulawan Awards is a recognition program by the ANP that celebrates excellence in design and craftsmanship among Negrense micro, small, and medium enterprises (MSMEs).