A New Dive Resort is Set to Open in Moalboal, Cebu from the Filinvest Group
Chroma Hospitality is set to open a new property in the picturesque town of Moalboal, Cebu. The hotel management company and subsidiary of Filinvest Development Corporation of the Gotianun family officially signed an agreement with QM AZ Holdings, Inc. on February 14 to introduce the Grafik Hotel Collection to the Visayan island.
Chroma's first Grafik Hotel, Grafik Pine House, is located in Baguio City. The hotel management company is also behind Crimson Hotels and Resorts in Mactan, Boracay, and Filinvest, as well as the Quest Hotels and Resorts in Cebu, Clark, and Tagaytay.
(L-R) Chroma Hospitality’s Corporate Executive for Business & Project Development Kirk Llamas, Filinvest’s AVP Supply Chain Management Head for Hospitality David Gotianun, Filinvest Hospitality Corporation’s First SVP Francis Gotianun, Chroma Hospitality’s Country Manager James Montenegro, QM AZ Holdings, Inc.’s CEO Allan Quirante, QM AZ Holding, Inc.’s COO Aljumer “Jum” Quirante, QM AZ Holding, Inc.’s CMO Lyka Galeos-Quirante, Hospitality Consultant Carmela Malagar
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Chroma Hospitality's Grafik Hotel Collection in Moalboal
Moalboal is an ideal location for Chroma Hospitality's latest venture. The town's allure lies in its pristine environment, which has attracted tourists from around the globe.
It is most famous for its sardine run, a mesmerizing spectacle where thousands of sardines move in unison, creating stunning underwater formations. Snorkeling or diving alongside these shimmering schools is an experience that leaves an indelible mark on any visitor. The town is also home to a rich marine life, including starfish, sea turtles, and the occasional sea snake.
Recognizing the importance of maintaining this natural environment, Chroma Hospitality is committed to implementing sustainable practices that minimize environmental impact, a core value of the Grafik Hotel Collection. This includes serving locally inspired cuisines, unveiling local narratives, and fostering arts and artisans. It also involves engaging with local communities, suppliers, and guests to promote responsible tourism and create a collective effort towards sustainability.
"Growing up in southern Cebu, we always felt Moalboal was an underappreciated destination. Its beauty, vibrant marine life, and lively community make it special. With tourism growing rapidly, Moalboal is the perfect place for our first hospitality venture," Lyka Quirante, Chief Marketing Officer of QM AZ Holdings, shared in a statement.
The Grafik Hotel Collection in Moalboal, Cebu, is set to have 126 rooms and four food and beverage concepts, including Chroma’s homegrown Azure Beach Club and its very own Aum Spa. Moalboal's coastal beauty and rich biodiversity remain to be an inspiration for the spaces and interiors. Most important of all is the construction of a dive shop, which has its own dive pool for scuba diving certification.
"The property of QM AZ is a perfect addition to the Grafik Hotel Collection. Moalboal holds many stories untold, with its rich marine life and exciting activities. The design itself captures the colors and spirit of the sardine run—one of Moalboal’s iconic attractions. We believe Grafik is truly a fitting brand for this destination. Together, we’ll build hotels that are not just places to stay, but places that stay with you," said James Montenegro, Country Manager of Chroma Hospitality.
