Tadashi Yanai employs an exacting, perfectionist management style.
There's a reason Uniqlo's sales personnel are very helpful and attentive: Every aspect of customer service is monitored, according to New York Magazine. These activities can range from tidy shirt folding (before clothes are packed into paper bags at the cashier) to the exchange of credit cards (with two hands outstretched).
In 2010, the Economist reported that Yanai's sons are poised to be mere shareholders in the future, and will not be appointed CEO or president of Fast Retailing, which counts Uniqlo among its brands.
At 68, Yanai has still not yet stepped down from Fast Retailing: He wants a successor who can match his tenacity to succeed. He is also known to be a micromanager, approving everything down to the
Bigger global reach is
One of Yanai's goals is to match or surpass the global success of
Uniqlo's peg for success is Gap.
Itâs not uncommon to think of Uniqlo as Japan's answer to Gap. In fact, Tadashi Yanai tells the Business of Fashion that a trip to the U.S. and visits to clothing chain Gap inspired him to create the same kind of vertically integrated retail company in Japan. This means that the company does its own design and production instead of outsourcing all of its services. The
He experienced big losses in the United Kingdom.
Since 2006, Uniqlo has opened two more stores in the UK. But the early 2000s was another story: the company had to scale back because of poor sales. In 2004, the company was slated to close 18 spacious stores, including 678-square-meter and 307-square-meter branches in Manchester.
His company experienced a $1.4-billion slump in the stock marketâin one day.
Even Yanai is not exempt from business losses. Shares of Fast Retailing went down by 6.7 percent in January 2017, reports Independent. This came after poor winter sales in Japan and the climate was warmer than expected.
He donated a lot of money after
In 2011, Japan experienced the greatest earthquake ever recorded in its history. The 9.0-magnitude earthquake resulted in tsunamis and fires in the northeastern part of Japan. Damages amounted to billions of dollars. Yanai donated 1 billion yen to victims.
He is also shaping Fast Retailing to be a philanthropic company for the benefit of underprivileged children.
He considers Uniqlo a technology company rather than one driven by fashion trends.
Product development is a key aspect of the Uniqlo business, reports the Business of Fashion. Whereas Zara is propelled by runway trends, Uniqlo focuses more on fabric innovation.
Although Uniqlo does not focus on trends, it has collaborated with big names in the fashion industry.
To attract people who prize exclusivity and style credibility, fast fashion brands have been tapping big-name designers and celebrities as collaborators. Uniqlo is no exception. For three years it got minimalist master Jil Sander to design Chesterfield coats, trenches, and down jackets. The brand has also had on its style roster designers J.W. Anderson, Alexander Plokhov, Jun Takahashi, and French model Ines
The name Uniqlo was born out of a mistake.
In the 1980s, the company used to go by the name Unique Clothing Warehouse. The shortened version was
This story originally appeared on Townandcountry.ph.
* Minor edits have been made by the Esquiremag.ph editors.