3 Reasons You Should Attend Franchise Asia 2024

Franchise Asia 2024 is happening on April 12 to 14 at the SMX Convention Center Manila. Organized by the Philippine Franchise Association (PFA), Asia's biggest franchise expo this year is themed “Explore. Expand. Excel.,” essentially highlighting how franchising brings success to both franchisors and franchisees. 

Here are 3 reasons why you should consider attending Franchise Asia 2024:

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1| You can explore a multitude of franchise concepts

With over 700 homegrown and international franchise brands to choose from, entrepreneurs and aspiring franchisees are definitely in for a treat. Once registered in this link (for free), attendees will be able to meet with top franchise brands face-to-face and explore various concepts in the Food, Retail, and Service sectors. 

There will also be fancy booth set-ups and the latest franchise offers from top franchise brands people know and love, like Potato Corner, Mister Donut, Jollibee, BBK, Goldilocks, Max’s Restaurant, 7-Eleven, Famous Belgian Waffles, Shawarma Shack, Shakey’s, Master Siomai, and more.

Since its inception, Franchise Asia has been the ultimate one-stop shop for a multitude of franchise opportunities at a wide range of investment levels. This year, special zones will be designated for Emerging Franchises, Highly Franchisable Concepts, Business Solution Providers, and more.

2| You can expand opportunities and get huge discounts on franchise fees and more

Averaging over 50,000 attendees per year, the Expo is a testament to the desire of more people to be their own boss. This year, there will be discounts that are exclusive only to the Expo. Attendees can get up to P600,000 worth of discounts with promos such as no royalty fees, franchise fee discounts, installment basis, extended franchise terms, and so much more.

Some of the brands giving out huge discounts are Tapa King, Mister Donut, Shawarma Shack, Powerhouse, Eggluck, Save5, and more.

3| You can excel in franchising and business

Alongside the extensive exhibition of several franchise brands, learning sessions and seminars for both franchisors and franchisees are also happening in the Expo. These information-rich platforms pave the way for aspiring franchisors and prospective franchisees to excel in their trade and in franchising.

How to Franchise Your Business - for entrepreneurs who want their business to grow from one to many through franchising

How to Invest in the Right Franchise - for prospective franchisees who want to go into business through franchising

How to Expand Your Franchise Globally - for Philippine franchises that want to expand overseas

5 Ways to Increase Your Profits and Grow Your Enterprise by ActionCOACH Philippines

Unified Branding: Bridging Generations for Business Growth & Scale by Bluethumb

If you’re interested in attending Franchise Asia 2024 from April 12 to 14, you can register in this link for free. 

Sam Christopher Lim is the CEO of Francorp Philippines; Co-author of 12 Strategies for Franchising; President of U-Franchise Sales & Management; Chairman of the Philippine Franchise Association; and Chairman for ActionCOACH Philippines.