The World's Largest Franchise Expo Is Happening in Manila This Month

Franchise Asia 2023, the biggest franchise event in the world, is happening this month. With over 1,000 brands represented, the event offers an unparalleled opportunity for entrepreneurs and investors to explore a wide range of business prospects. This year, Franchise Asia will encompass the entire SMX Convention Center, making it bigger than ever before.

One of the best things about Franchise Asia 2023 is that it's completely free for those who register online. This means that guests can take advantage of all the opportunities and benefits without worrying about ticket prices. Simply visit the event website, register, and you're all set to attend this extraordinary franchise show.

Here are some tips to maximize Franchise Asia 2023:

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Photo by Francorp.

1| Plan ahead and have a budget in mind

Before the event, take the time to research the exhibitors, speakers, and scheduled sessions. With over 1,000 brands to choose from, you'll want to narrow down your choices and prioritize the ones that align with your interests and financial goals. Here’s an updated list of brands that will be spread over two floors of the SMX. The first floor is a mix of food, service, retail and international brands. Meanwhile, the second floor is full of new food concepts as well as supplier partners, landlords or mall leasing partners, and other growth partners.

2| Explore new opportunities

While coming in with a plan is key, do also come with an open mind. Over 40 percent of exhibitors are joining for the first time, so there will be both new and established concepts from all over the Philippines and the world. Take the time to talk to franchisors, learn about their business models, and evaluate if they align with your interests and goals. This event is a goldmine for discovering unique and exciting franchising opportunities.

3| Attend educational sessions

Franchise Asia 2023 offers an extensive range of educational seminars for both business owners and would-be franchisees. Those interested in buying a franchise can learn from sessions such as How to Invest in the Right Franchise, Masterclass of Acquiring the Right Franchise and Tips on How to Buy a Foreign Franchise.

Business owners on the other hand can learn from local and international experts on How to Franchise Your Business, 5 Ways to Grow Your Profits, A Session with Franchising Icons and Thought Leaders and Knowing Yourself to Grow Your Business with a Strong Brand.

Photo by Francorp.

4| Take advantage of consultations

Franchise Asia often offers free on-site consultation services with experts in the franchise industry. Make sure to schedule consultations to get professional advice and guidance on franchising, legal matters, financing, and more. There are also free mentorship booths, business coaching sessions and many more. These consultations can provide valuable insights and help you make informed decisions.

5|  Look for growth partners

Aside from franchise brands, Franchise Asia 2023 is full of innovation and growth partners that can help you grow your business—from mall partners and landlords, to POS vendors, food solution providers, consultants, logistics providers, marketing partners and more. In addition, as co-presenters of Franchise Asia, BPI, PLDT Enterprise and InLife Health Care are there to help you on your entrepreneurship journey.

The Franchise Asia Expo 2023 is the biggest franchise show in the world happening October 27 to 29 at the SMX Pasay City. The event is organized by the Philippine Franchise Association, in partnership with BPI, PLDT Enterprise and Inlife Health Care. PFA is the country's pioneer and largest franchise association with members ranging from micro to large, both homegrown and internationally involved in food, retail, services and other types of businesses.

Sam Christopher Lim is the current President of the Philippine Franchise Association; CEO  of Francorp Philippines; Co-author of 12 Strategies for Franchising; and President of U-Franchise Sales & Management;