3 International Franchise Learning Events Happening This September

As the Franchise Hub of Asia, the Philippines continues to attract top franchise talent and speakers from all over the world. This September, three international learning sessions will be held across Metro Manila to help up-and-coming or established franchisors and entrepreneurs achieve greater success in their field. Coveted experts in business and franchising here and abroad will share useful, relevant, and practical information and strategies for better, more competitive business. 

1| Franchise Asia International Franchise Conference

Sept. 2-3

SMX Convention Center

This conference is the biggest gathering of key players and leaders in the Philippine franchising sector. Franchisors and entrepreneurs can look forward to witnessing and learning from powerful sessions and thought-provoking panels as they explore, expand, and excel in their business journey. 

Some of the prominent experts gracing the conference are Sec. Frederick Go, Special Assistant to the President for Investment and Economic Affairs; Suyin Soon of McKinsey and Company; Gregory Francis Banzon of Century Pacific Food, Inc.; Meryl Adiel T. Hernandez of McDonald’s Philippines; Maria Teresa “Matec” Villanueva of Ateneo de Manila University; Janette Toral of DigitalFilipino; Fernando Yu, Jr. of Jollibee Philippines; Marco Antonio Soliman or LT&G Credit Line; Joey Alvero, CFE of Potato Corner; Francis Glenn Yu, CFE of SEAOIL Philippines; George Royeca of Angkas; Mary Grace Dimacali of Mary Grace Café; Steven Tan of SM Supermalls; Ana Lorenzana de Ocampo of Wildflour Group, and more. 

Here are some of the topics to watch out for:

• Knowing Your Future Consumer: Trends, Insights, and Forecasts
• The Great Debate Forum: Celebrity Endorser or Social Media Influencers, Which is Better for Your Brand
• The Franchise Forum: Empowerment through Franchising
• The C-Suite Forum: Transformational Leadership, Taking the Business to the Next Level

To register as a participant, click here

2| Field Managers Bootcamp

September 12

AICFE Conference Room, PCCI McKinley, Taguig

Field Managers are no stranger to the daily grind of driving store sales, upholding brand standards and balancing employees, customers, and franchisee satisfaction. Greg Nathan’s Field Managers Bootcamp offers a refreshing perspective and actionable solutions to the most pressing challenges in field management. It is an interactive, practical professional development program that aims to deliver essential skills and knowledge enabling managers to work with confidence and to maximize the value they deliver.

Here are some the topics to watch out for:

• Creating Learning Culture & Aligning Expectations
• Supporting Franchisees
• What Franchisee & Franchisor Expect from Each Other
• Six Stages of Franchisee Business Journey
• Competencies that Franchisee value in a Field Manager
• Solution Focused Coaching
• Maintaining Metric Mindset

The Bootcamp is highly interactive and provides participants with tools and processes to build a profitable, healthy franchising culture.

To know more about the Field Managers Bootcamp or to register as a participant, click here.

3| Franchisor Excellence Masterclass with Greg Nathan

September 9-10

AIM Conference Center, Makati

The Certified Franchise Executive Program (CFE) is a mini-MBA on franchise management and career development program offered by the Institute of Certified Franchise Executives (ICFE) of the International Franchise Association (IFA) Education Foundation. It offers franchise professionals the opportunity to learn, grow professionally, and reach a recognized standard of excellence in the franchise community.

Gracing the event as guest speaker is Greg Nathan, founder of the respected Franchise Relationships Institute (FRI) and recognized as the global thought leader on the psychology of franchising. 

This masterclass delivers powerful insights into the psychology of franchising that franchisors need to know. With practical and evidence-based content, this interactive session aims to help business owners and franchise executives create stronger win-win relationships with franchisees. 

To know more about the Program or to enroll, click here.

Sam Christopher Lim is the Chairman of the Philippine Franchise Association; CEO of Francorp Philippines; Co-author of 12 Strategies for Franchising; President of U-Franchise Sales & Management; and Chairman of ActionCOACH Philippines.