Industry

First Filipino Hotel Brand Overseas: Injap Sia's Doubledragon Corp. Is Opening a Hotel 101 in Japan

Injap is heading to the Land of the Rising Sun.
IMAGE SHUTTERSTOCK

There are many international hospitality brands that have set up shop in the Philippines, but no homegrown hotel company has done the opposite and actually expanded overseas. Until now. 

Hotel 101, the hotel brand of Injap Sia’s DoubleDragon Properties Inc., is pushing through with plans to open a hotel development in Hokkaido, Japan. Through subsidiaries DPPC Worldwide and Hotel 101 Worldwide Private Limited, DoubleDragon said it has completed a contract signing on Thursday for the purchase of a prime piece of land measuring 9,000 square-meters in the popular ski town of Niseko.

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This will make Hotel 101-Niseko the first Filipino hotel brand to open a branch outside of the Philippines. 

According to a news release, Hotel101-Niseko is targeting both local domestic travelers in Japan, as well as foreign tourists including Filipino travelers. Niseko is accessible via Sapporo New Chitose Airport.

Hokkaido is the northernmost island of Japan and is a popular ski destination. It also has picturesque landscapes and natural hot springs.

Hotel 101’s concept is replicated in all of its properties, resulting in basically the same size and look whichever location you visit. According to the release from Hotel 101, the concept patent of the property’s condotel concept has already been filed and the Hotel101 trademark and country specific domains have been secured in various countries globally, which could be an indication that the brand may open elsewhere in the world beyond the Philippines and Japan.

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Hotels is one of four business interests of DoubleDragon Corp; the others are retail leasing, office leasing, industrial leasing. As of December 31, 2020, the company's subsidiaries include CityMall Commercial Centers Inc., CentralHub Industrial Centers Inc., DDMP REIT, Inc., and Hotel of Asia Inc. 

For the fiscal year ending 2021, DoubldeDragon Corp posted a net income attributable to the parent company of P7.4 billion, up about 80 percent from P4.1 billion the previous year.

 

 

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Paul John Caña
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