Order Up: Two New GrabKitchens Open in Malate and Parañaque
Grab launched its first cloud kitchen in the Philippines early last year. Located in Glorietta, Makati City, GrabKitchen gathers popular dining establishments elsewhere in Metro Manila that do not yet have a physical presence in the city and makes them available to patrons in nearby areas through GrabFood deliveries.
On Wednesday, the so-called “super app” launched two new cloud kitchen locations, underscoring the increasing popularity and demand for online food deliveries.
The two new GrabKitchens are located in Malate, Manila and Parañaque City, which Grab says it has identified as growth areas.
“We leverage our data in terms of expansion plans,” Josephine Kamiyama, project lead for GrabKitchen in the Philippines, during an online launch. “In contrast to brick-and-mortar operations, wherein demographics play a major role, what we use is our historical data to be more beneficial for Grab and merchants.
“These new GrabKitchen branches in these locations help to bring a wider variety of delicious food options to consumers,” she added. “People can sample new tastes as well as enjoy their most well-loved favorites such as Japanese, Korean, Chinese, Filipino, European, and American.”
The GrabKitchen in Malate offers familiar food favorites from restaurants such as Omakase, Frankie's, Recovery Food, Paper Moon, Yogorino, Pepi Cubano, and others. Those in Parañaque, meanwhile can order from the restaurants in the facility there, which includes as 24 Chicken, Alishan at the Alley, and Bahn Mi Kitchen, El Nacho Libre, and others. These brands can also deliver to places like Muntinlupa, Pasay, Las Piñas, and some parts of Cavite.
The two new cloud kitchens bring Grab’s cloud kitchens to four. Grab had earlier also opened one in Sampaloc, Manila. The company now has a total of over 60 GrabKitchens across Southeast Asia.
“With the lazy economy, the spread of Covid-19, and the advancement of new technology, the environment has created the space and community for cloud kitchens to grow,” Kamiyama said.
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