Adidas Joins Forces with Cult Tokyo Streetwear Label Have a Good Time
Adidas Originals has been pretty aggressive with its collaboration efforts recently, and clearly the brand knows how to pick its partners. This month, it's cult Tokyo streetwear label Have a Good Time.
Have a Good Time started back in 2010, in a small shop in Tokyo's Nakameguro district. As with most streetwear labels, it was propped up by a group of street artists who got together to make skate clothes. Eventually, as it rode the wave of Japanese streetwear's rise to global popularity, Have a Good Time and its red frame logo became emblematic of Tokyo's homegrown subcultures. They've since collaborated with brands like Vans and Reebok.
This latest pair-up with Adidas sees the Have a Good Time logo applied heavily on reversible tracksuits, T-shirts, and a pair of Sambas. Check it out:
The Adidas Originals x Have a Good Time collection releases in the Philippines tomorrow, October 25, through Adidas Philippines' online store and through Homme et Femme.