Now that 2017 is well and done, we can finally look back at all the menswear trends that the year had wrought, and see which ones will survive through to 2018. It looks like one of them is the ugly sneaker, a newly resurgent strain of the “normcore” movement of 2014, and one of this year’s most popular flexes. Chunky, loud, and with way too much going on—we’ve seen it in sneakers like the Balenciaga Triple S and the Yeezy Boost 700; and from several designer labels and streetwear brands.
One such sneaker is a fresh colorway of the New Balance 990v4—one of the daddest of all dad sneakers—created in collaboration with the cool-with-the-kids streetwear stalwart Stüssy. This one released in the Philippines just last week, through local boutique Commonwealth:
New Arrivals | Representing the best quality, craftsmanship and performance that New Balance has to offer, together with Stüssy’s west coast visual treatment, the made in the USA collaboration brings together the best of both coasts to offer fans of the iconic silhouette a global, modern update to the 990 v4 in a clean, monotone cream colorway and white accents. — The Stüssy New Balance 990v4 is done in suede and mesh, with limited edition details including the Stüssy logo on the foot bed. The style will be available today in limited quantities exclusively at our Stussy Pop-up at POV by Commonwealth. @stussy #P????V
The New Balance 990 is a retro running sneaker that’s been around for over 30 years, and has seen quite a few different iterations. But it’s never been good-looking in the conventional sense—that is, it’s a far cry from the sleek styles that we’re more immediately attracted to. You might even say that the 990s look like shoes for the geriatric retirees who gather at your local McDo to play chess and read the newspaper. But if worn with an appropriate level of self-awareness and post-irony, they might actually start to grow on you.
The collaboration piece is a purposely bland white and cream colorway, with premium suede panels and a mesh upper. It's also a Made in the U.S.A. release, so it bears New Balance's guarantee of quality and craftsmanship. But its most distinct feature is the Stüssy link logo on the insole—a little detail that whispers to you before you slip the shoes on: These are dad sneakers, but today, you’ll be wearing them like they’re the coolest sneakers on the planet.
The Stussy New Balance 990v4 is available at the Stussy Pop-up Shop in SM Aura Premier, Taguig.